What should be in a marketing dashboard? 

So if you’re just starting, it might seem like the answer to this question would be pretty obvious.

And you know, stuff about your marketing goals and data on how well you’re doing reaching them. 

Once you get into the thick of things.

It can be hard to decide what information to include in your marketing dashboard, and which data sources to keep tabs on.

 

What Should Be in a Marketing Dashboard?

 A marketing dashboard is an essential business tool that allows you to track, analyze, and report on your marketing efforts. 

It can help you track your website’s traffic, and measure the success of your marketing campaigns.

 And also track your leads and conversions.

In this article, we’ll discuss what should be in your marketing dashboard.

 

6 Things That Should Be In a Marketing Dashboard:

1] Marketing Goals and Objectives

Setting marketing goals and objectives is essential to the success of your marketing efforts. 

So marketing goals and objectives should be in a marketing dashboard.

But it can be difficult to know what to aim for, and how to measure whether you’ve achieved your objectives.

And there are three main types of marketing goals:

1. Revenue goals 

– these are goals that relate to sales or revenue generated.

2. Traffic goals 

– these are goals that relate to the number of visitors to your website or the number of leads you generate.

3. Engagement goals

 – these are goals that relate to how engaged your audience is with your content or brand.

 And Marketing objectives refer to what you hope to accomplish through marketing. 

They can be as specific as increasing web traffic by 20%.

Or as general as becoming the primary provider of a certain type of product or service in your industry. 

And when setting marketing objectives, it’s important to keep in mind the SMART criteria:

Your objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Specific

The objective should be specific enough that it can be measured and tracked.

Measurable

The objective should be quantifiable so that it can be assessed and tracked over time.

Achievable:

The objective should be achievable without being overpowered by the tasks you need to perform.

Relevant:

The objective should be Relevant so that the goals are clear for the participants. 

And if the goals are clear, then the participants will be motivated to achieve them.

Time-bound:

The objective of the task should be timely so that the work can be accomplished by the targeted date.

2] Marketing Metrics

 Marketing metrics are a measure of how well your marketing campaigns are performing. 

So marketing metrics should be in a marketing dashboard.

And because they can help you to determine whether your marketing efforts are successful or not.

And determine what needs to be improved.

There are several different marketing metrics that you can use, but not all of them will be relevant to your business.

 To measure the effectiveness of your marketing campaigns, you need to select the right metrics and track them over time.

Which marketing metrics should you be tracking?

It depends on your business and marketing goals, but some of the most important marketing metrics include:

1. Website traffic and engagement: 

This includes website visits, unique visitors, page views, and bounce rate.

2. Lead generation: 

This includes total leads generated, lead conversion rate, cost per lead, and lead-to-customer conversion rate.

3. Sales: 

This includes total sales, number of new customers, average sale amount, and customer lifetime value.

4. Marketing ROI: 

This includes marketing costs versus revenue generated, return on investment (ROI), and payback period.

3] Marketing Spending 

A marketing dashboard should give you an overview of your marketing spending. 

This includes your total budget, what you’re spending on each marketing activity, and how much you’re spending on each channel. 

Marketing spending should be in a marketing dashboard because budgets tend to grow more quickly than sales.

 And if you do not manage that spending in your marketing dashboard, you are going to be in trouble.

Do you know how much you should spend on marketing?

The amount you should spend on marketing depends on several factors, including:

1. The size and stage of your business

2. The industry you are in

3. The competition

4. The target market

5. The goals of your marketing efforts

6. The channels you are using

7. The budget you have available

8. The time you have to devote to marketing

NOTE:

we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

4] Traffic Sources

Traffic sources should be in a marketing dashboard because it gives you a clear look at what is working and what is not. 

So get the most out of your campaigns.

This is where all your sources are separated and easily accessible through a single interface. 

And it allows you to check on each source, how much traffic you are getting from them, and how much income you are making.

You can get traffic to your website in many ways. 

In this article, we’ll explore the five most effective methods.

1. Organic Search

Organic search is the process of earning traffic from the free, natural, or unpaid search results on a search engine. 

This is the most desirable type of traffic, as it’s free and requires no effort on your part.

2. Direct Traffic

Direct traffic comes to your site directly without going through a third party. 

And this could be traffic from a bookmark, typing in your URL directly, or coming from a link on another site. 

3. Paid Search

Paid search is the process of buying traffic from a search engine. 

This can be expensive and is not as effective as organic search, but it can be a valuable tool in your marketing arsenal.

4. Referrals

Referrals are the process of getting traffic from people who have been referred to your website by others. 

So this can be a powerful way to generate leads and sales.

5. Social Media

Social media is one of the most powerful sources of traffic today.

5. Top Performing Content

Top Performing Content should be in a marketing dashboard because you can use this to analyze your content performance.

A marketing dashboard should include your top-performing content so you can see what’s working and what’s not. 

And this can be broken down into blog posts, social media posts, or even email marketing campaigns. 

knowing what’s working will help you create more of the same type of content.

And knowing what’s not will help you save time and energy on content that isn’t getting results. 

It’s also important to track key performance indicators (KPIs) such as views, shares, comments, likes, and conversions. 

6] Conversion Rates

Conversion Rates should be in a marketing dashboard because it measures the success of your marketing efforts.

 So in digital marketing, your ultimate goal is to get people to do something. 

Whether it is to subscribe to your email list, download a white paper, or make a purchase.

You need to get traffic to your site and convert as many visitors as possible into leads or customers.

So conversion rate is the percentage of people who perform the desired action out of all the people who visit your site. 

If you have a site that gets 100 visits and 10 people sign up for your email list, your conversion rate would be 10%.

If your conversion rate is low, then you are not getting as many people as you should perform the desired action.

And a high conversion rate is essential for any business because it means you are turning more visitors into customers.

 

Conclusion 

What should be in a marketing dashboard are:

1] Marketing Goals and Objectives

2] Marketing Metrics

3] Marketing Spending 

4] Traffic Sources

5. Top Performing Content

6] Conversion Rates

And these six aspects of your marketing will help you make data-driven decisions for future campaigns. 

So including these components will make the marketing dashboard the most valuable tool for any company.

NOTE:

 we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

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