What should be in a digital marketing dashboard?
Not every digital marketing dashboard is created equal.
And even the most comprehensive dashboards can still leave out some crucial features.
So whether you are looking to build your own or in the market for a new one, ensure your dashboard has these key elements.
In this article, we discuss the top 6 elements that should be in a Digital Marketing Dashboard.
What Should Be in a Digital Marketing Dashboard?
A digital marketing dashboard is a great way to track and monitor your online marketing campaigns.
But what should be in a digital marketing dashboard?
Top 6 Elements That Should Be in a Digital Marketing Dashboard:
1. Web Traffic Stats
Imagine you are the CEO of a company.
You have a team of people who work for you, and you need to know what is happening in your business at all times.
You would want a dashboard that tells you what is going on with your traffic and marketing campaigns.
So a good digital marketing dashboard should include web traffic stats.
This will tell how much traffic your website is getting and where that traffic is coming from.
And what pages are being viewed the most?
This information is essential for understanding how your marketing campaigns are performing.
And which ones are resulting in the most website visits.
Without web traffic stats, you are flying blind in the world of digital marketing.
You should track how your website is performing at all times to make decisions to allocate your marketing resources.
2. Social Media Stats
A digital marketing dashboard is a great way to track your marketing efforts.
It can help you see what is and is not working so that you can make the necessary changes.
To get the most out of your digital marketing dashboard, it is crucial to include social media stats.
Why Include Social Media Stats in a digital marketing dashboard?
Any digital marketing strategy must include social media.
It is a great way to connect with your audience and build relationships with potential and current customers.
And when used correctly, social media can be a powerful tool for driving traffic to your website and increasing sales.
That is why it is so crucial to track your social media stats.
So by monitoring your progress, you can see what tactics are working and which ones need improvement.
3. Email Marketing Stats
Email marketing is a direct way to connect with leads and customers.
And it can be highly effective in converting prospects into customers and turning one-time buyers into loyal fans.
A good digital marketing dashboard should include email marketing stats.
This is because you can track the success of your email marketing campaigns.
So this will help you determine which campaigns are working and which ones need improvement.
Tracking email marketing stats will also help you optimize your campaigns for maximum success.
And this is possible by measuring open rates, click-through rates, and conversion rates of your marketing campaigns.
With accurate email marketing stats, you can fine-tune your campaigns to achieve better results.
So track your email marketing stats closely to get the most out of your marketing efforts.
4. SEO Rankings
No matter how effective your digital marketing campaigns may be.
If you’re not paying close attention to your SEO rankings, you’re missing a huge piece of the puzzle.
So a good digital marketing dashboard should include SEO Rankings as one of the many crucial data points it tracks.
And this shows you how well your website is performing in the search engines, and which keywords are driving the most traffic.
SEO Rankings are a valuable metric for measuring the success of your SEO efforts.
If your website is not ranking high for your desired keywords, you are not getting the traffic you need to be successful online.
A good digital marketing dashboard should include a section for SEO Rankings so that you can track your progress and make adjustments as needed.
5. Pay-per-click (PPC) campaigns.
If you’re running a digital marketing campaign, it is crucial to track its performance.
A good digital marketing dashboard should include information on all your campaigns, including Pay-per-click (PPC) campaigns.
PPC campaigns can be a great way to increase traffic to your website.
By bidding on keywords and targeting ads to specific audiences, you can reach more potential customers and drive them to your site.
However, Pay-per-click (PPC) campaigns can be expensive.
And it’s crucial to track their performance carefully to ensure you’re getting the most out of your investment.
The best digital marketing dashboards will give you information on all your campaigns, including PPC campaigns:
So you can track their performance and make adjustments as needed.
6. Conversion Rates
Your digital marketing dashboard should include your conversion rates.
The conversion rate measures how many website visitors complete a desired action.
And such as signing up for a mailing list, making a purchase, or downloading a white paper.
Without conversion rates, it is difficult to measure the success of your digital marketing campaigns.
You need to know whether your campaigns are turning website visitors into customers.
The higher your conversion rate, the more successful your website is at turning visitors into customers.
It is crucial to track your conversion rates to identify and improve any areas of your website that are underperforming.
And you can calculate your conversion rate by dividing the number of conversions by the number of visitors to your site during the time being tracked.
For example, if you had 100 website visitors and 10 conversions, your conversion rate would be 10%.
A digital marketing dashboard is a great way to keep track of your progress and ensure you are on track to reach your goals.
By including key metrics, you can get a clear picture of what is working and what needs to be improved.
And remember to tailor your dashboard to your specific needs to get the most out of it.
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