So What Is a Good Content Strategy?: What Are The 3 [three] Components of Content Strategy?

And What Should a Content Strategy Include?

The phrase Good content strategy can be thrown around rather freely these days, but what does it mean? 

Content strategy, simply put, is the process and planning involved in creating and distributing content to help achieve business goals (like boosting brand awareness or increasing revenue). 

There are three main components of content strategy:

– 1) choosing the right platform 

– 2) distributing content in the right way 

– and 3) curating the most effective content 

– that you need to consider when creating your strategy. 

We’ll talk about all of these steps in this article.

 

So What Is a Good Content Strategy?

A great content strategy is the key to unlocking your business’ full potential.

So a good content strategy focuses on the customer and their needs. 

A good content strategy is one that offers the best of both worlds – sharp, thoughtful, high-quality content and a clear plan.

This article helps you create a content strategy that provides lasting value to your customers.

 

What Is a Good Content?

A good content is one which engages the reader, engages them in the product or service, and it’s a long-lasting relationship.

So Good content is not just any content. 

It’s content that is relevant to the audience. 

And you need to know your audience before creating content.

Any content that gives value to the users and prospective customers is a good content.

But What is a good content? 

Its content that helps to attract the visitor’s interest, keeps him on the page and encourages him to read further.

What Are The 3 [three] Components of Content Strategy?

This article provides an overview of the three components of a content strategy. 

How they interact, and how to incorporate all three of these components into your content strategy.

There are three main components of content strategy:

 – 1) choosing the right platform 

– 2) distributing content in the right way 

– and 3) curating the most effective content 

– that you need to consider when creating your strategy.

 

 – 1) choosing the right platform:

 – First, you’ll need to choose a platform for your business. 

This is where you start thinking about your audience and how they use content in their daily lives. 

You want to find a place that fits with your habits. 

So it’s important to think about where they spend time online and how they consume content there. 

For example, if most of your audience uses Facebook or Instagram every day on their phones. 

Then it makes sense to focus on building an audience there first.

 – And if you have time, it might be worthwhile to consider building an audience on several platforms at once. 

It can take time to build up your audience on one platform. 

And there’s no guarantee that you’ll be successful. 

Even if you are, it can take years to get traction in some places.

 So building an audience on multiple platforms may mean sacrificing what could have been a big success somewhere else.

 But it also reduces your risk by having options available as needed.

 – For example, if you’re starting an eCommerce business, Pinterest might be your best bet for reaching your audience at first. 

So you could start by focusing on building an audience there. 

This can take anywhere from a few months to several years.

 Depending on what kind of product you sell and how it appeals to consumers. 

As with all things business, it all depends on how good your marketing is. 

Who do you know in real life and online? 

And how well your products sell.

– 2) distributing content in the right way: 

 – To get your content to spread, you need to think about how your audience will consume it. 

So if most of them use social media and have accounts on Twitter, Instagram and Facebook. 

Then you’ll want to distribute across those platforms.

 – And if, on the other hand, they prefer email to social media, then you’ll need to send content that way. 

So you can find out what your audience prefers by asking them or using some industry research and analytics. 

There are also tools like Google Analytics that let you see how people use their accounts online. 

So if most of your audience uses Facebook for news updates but not for purchasing products.

 Then it might be worth focusing on Twitter instead. Or vice versa.

3) curating the most effective content:

 – You can also reach your audience by curating content for them. 

This means finding great stories and publishing them as your own. 

So this is an effective way to build up an audience quickly. 

It’s also relatively easy to do, especially if you have some experience in digital marketing or copywriting. 

But it does take time to find good content to publish on your site or social media accounts. 

So if you don’t have much time to spend on that. 

Then you might want to focus on building an audience first. 

Then start curating once your audience has grown large enough.

– Remember to write great headlines: 

A headline is one of the most important parts of any piece of content. 

After all, it’s what gets people interested enough to read more about what you have to say.

 

And What Should a Content Strategy Include?

Firstly, a content strategy is the backbone of any successful digital marketing strategy. 

So it provides the goals, tools, and techniques needed to produce content that attracts and retains customers and also drives sales.

A content strategy provides a framework for creating and distributing valuable content. 

So if you’re new to content marketing, a strategy can help you prioritize which topics to blog or create content about. 

And how to get the best return on your efforts.

It seems like every day there’s a new content strategy out there.

 

 13 Things That Should a Content Strategy Include:

1) First, who your audience is. 

So a good content strategy is not just about choosing the right platforms. 

But also about understanding who your audience is.

– Who are your potential customers? 

What are the demographics of your buyers? 

What are the common traits of your buyers? 

 This is a question [So Who is your audience?] every business should ask themselves before they start a project. 

And answering this question can help you to develop a product that will appeal to a wide audience.

2) Secondly, what do you want to achieve with your content strategy. 

Sit down and figure out what your goals are for the strategy. 

Do you want to increase sales, improve SEO, build brand loyalty, etc? 

Once you know, choose the keywords and phrases that will get you there.

So you’ve done your homework and identified what problem or need your content is going to solve for your customers.

Content strategy is a new discipline and a necessary step if you want to achieve your goals.

3) how you’re going to achieve it. 

So you’ve created a content strategy—congratulations! 

And now it’s time to create an action plan. 

Who’s going to do what, and when are they going to do it? 

How will you ensure that your plan doesn’t fall by the wayside? 

It all starts with putting together an editorial calendar that outlines who will be responsible for each task.

 Along with due dates and key reminders. 

So this is where your spreadsheet skills come in handy: 

You can easily layout what needs to get done when it needs to get done, and who’s doing it. 

And remember: 

You need a flexible plan. 

No matter how detailed you make things now, there will always be unexpected changes. 

And some tasks will probably take longer than originally planned.

4) what type of content you’ll create and distribute (blog posts, ebooks, videos, etc.). 

If you’re going to be creating and distributing content. 

Then you need to understand the different types of content and what’s best for your business. 

Find out what content type you should be creating and distributing to meet your goals.

So the content you publish on your blog will be used for marketing purposes. 

For example, you may release a new blog post that persuades readers to sign up for your mailing list.

5) how often you’ll create and distribute content. 

You need to decide how often you’ll create and distribute content. 

Will you do it weekly, bi-weekly, or monthly? 

Decide how often you’ll create and distribute content.

How often you’ll create and distribute content is an important question. 

For example, if you create content regularly, people will be more likely to engage with it. 

So the frequency of your content creation is not the only thing that matters. 

And it’s also important to consider the frequency of your distribution.

6) where you’ll publish it (your website, social media channels, partner sites). 

So the content you’re about to publish will be published on a variety of channels. 

Select the channels where you’d like it to appear.

And you need to know where you’ll publish your article before you can launch. 

So Knowing this will help you to choose an article topic that will resonate with your audience. 

And ensure your story has the best chance of being read.

7) which keywords or phrases will be included in each piece of content. 

So that it can be found by search engines and readers alike. 

You should include relevant keywords in your content so that it can be found by search engines and readers alike. 

So you need to decide which keyword or phrase you want to rank for on Google, Bing, Yahoo, etc. 

And then use those words throughout your content so that Google knows what your page is about.

8) how you’ll promote your content. 

Once you’ve created and distributed your content, it’s time to promote it. 

You need to decide how you’ll promote your content. 

So will you use social media, email marketing, or both? 

It’s up to you! 

But make sure that whatever promotion strategy you choose fits with your overall marketing goals.

9) how you’ll measure your content’s success. 

Now that you’ve created and distributed your content, it’s time to see how well it performed. 

So you need to decide how you’ll measure your content’s success. 

And will you use Google Analytics, or will you use another type of analytics tool? 

So how will you track which channels are performing best for your business?

10) what you’ll do if your content isn’t successful. 

You need to decide what you’ll do if your content isn’t successful. 

Will you adjust your strategy and try again, or will you move on to something else? 

It’s up to you! But make sure that whatever decision you make fits with your overall marketing goals. 

And how will you know if it’s time to move on from content marketing?

11) how you’ll stay on top of it. 

And you need to decide how you’ll stay on top of your content strategy. 

Will you create an editorial calendar, or will you use another type of planning tool? 

So what’s your plan for staying on top of your content strategy?

12) Who do you write for?

So do you write for search engines, your audience, and conversions at once? 

It’s not easy. 

But as we’ve covered in earlier posts, long-tail keywords and SEO fit together like peanut butter and jelly. 

So while writing for keywords alone can bring you short-term success, it’s just not sustainable (or ethical). 

You need to think about who you’re writing for: 

— search engines

— your customers, potential customers, or both? 

And if you’re writing for all groups at once, how will that affect your content strategy? 

13) How will you decide what to write about? 

So now that we know who we’re writing for, let’s talk about what we’ll be writing about.

 You have your audience, you know what you’re writing about. 

Read More from:

What Are Good Content Ideas?

How Do I Make My Website Clear?

How To Choose Topic For Content Writing

 

Conclusion

In summary, there are three components to a good content strategy: 

– 1) choosing the right platform 

– 2) distributing content in the right way 

– and 3) curating the most effective content.

A good content strategy also includes audits of existing content. 

So you can prioritize what changes should be made and how quickly changes need to be implemented. 

To have a good content strategy in your business, you’re going to need to consider what best fits your specific situation. 

It’s important that you lay out your goals and write them down. 

Then start creating a roadmap based on what makes sense for you. 

Of course, it can be very challenging to implement everything at once—there is no need to do that! 

Just get one component of your content strategy set up and running smoothly before moving on to another.

 

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