What are the top three metrics you would track to measure the success of a marketing campaign and why?

If you’re in charge of launching and running marketing campaigns, you should measure your results carefully.

 And of course, that may seem obvious—but it’s also easy to forget! 

It’s so easy to get wrapped up in the rush of planning and executing new marketing tactics.

And before you know it, you’ve already jumped on to the next thing without making sure that the last one worked. 

So take some time now to figure out:

What are the top three metrics you would track to measure the success of a marketing campaign and why?

In this article, we’ll look at the top three metrics you would track to measure the success of a marketing campaign and why?

 

What Are The Top Three Metrics You Would Track To Measure The Success of a Marketing Campaign and Why?

Depending on the campaign’s goals, the answer will differ.

For example, if the goal is to increase brand awareness, you would track metrics like reach, impressions, and web traffic.

So if the goal is to generate leads, you would track metrics like click-through rate, conversion rate, and cost per lead. 

And if the goal is to increase sales, then you would track metrics like conversion rate, revenue, and return on investment.

However, the top three metrics you would track for most businesses to measure the success of a marketing campaign are:

1] Total Reach

2] Conversion Rate

3] Return on Investment (ROI). 

In this article, we discuss the top three metrics you would track to measure the success of a marketing campaign and why?

 

The Top Three Metrics You Would Track To Measure The Success of a Marketing Campaign and Why

1] Total Reach

 The success of a marketing campaign is not easy to measure.

But, how do you know if you’re reaching your target market?

Once you’ve reached them, how do you know if your marketing campaign is successful?

One of the top three metrics you would track to measure the success of a marketing campaign is the total reach metric.

What Is Total Reach?

Total reach is the number of people exposed to your marketing campaign. 

Or Total reach is the number of individuals exposed to at least one piece of content in your marketing campaign.

And it includes everyone who has seen your ad, clicked on it, or interacted with it.

And why Is Total Reach Important?

Total reach is an important metric because it tells you how successful your marketing campaign is.

So it tells you how many people you’ve reached and gives you a good idea of how well your marketing efforts are working. 

If you’re not tracking total reach, you should start doing so now.

How Do I Track Total Reach?

There are several different ways to track total reach. 

1] One way is to use Google Analytics. 

2] Secondly, use DashThis digital marketing reporting software: 

Dashthis is a complete marketing reporting software configured in several ways. 

And you can link all of your marketing campaigns and track the results.

Click Here to Get 10 FREE dashboards for 15 days and track your Total Reach for free for 15 days.

3] You can also use social media analytics tools to track the total number of interactions your content has received.

2] Conversion Rate

To measure the success of your marketing campaigns, you should track conversion rates.

 And a recent study by the Content Marketing Institute found that:

73% of businesses measure content marketing success by increased audience engagement, up from 59% in 2016.

Only 35% of businesses say they are effective at tracking their content marketing is driving desired business outcomes.

In other words, many organizations are unsure how to measure the success of their content marketing beyond engagement metrics such as shares, likes, and comments. 

What Is Conversion Rate?

The conversion rate measures the percentage of site visitors taking action.

And such as subscribing to a mailing list or making a purchase. 

Conversion rate is the number of clicks on a link divided by the number of impressions received.

Why Track Conversion Rate?

1] Conversion rate helps to determine whether or not your marketing campaigns are effective. 

And if you do not see a significant increase in conversion rates.

 Then your campaigns are not working and you need to make changes.

2] Secondly, tracking conversion rates helps to determine which campaigns are most effective. 

By tracking the conversion rates for each campaign, you can determine which ones are generating the most leads and sales.

And how do you Track your Conversion Rate?

1. Sign up for a Google Analytics or DashThis digital marketing reporting software account.

2. Set Up Your Goals

And the first step in tracking your conversion rate is setting your goals. 

So what are you trying to achieve with your marketing efforts? 

Once you know your goals, you can track whether or not your marketing is achieving them.

3. Integrate conversion tracking code into your website.

The next step is to Include a conversion tracking code on your website. 

This code will allow you to track how many leads and sales are coming from each of your marketing channels.

4. Track your website traffic in a Google Analytics or DashThis digital marketing reporting software account. 

NOTE:

And we recommend the use of Dashthis Dashboard Software.

The Dashthis Dashboard Software is an all-in-one, fully featured, and user-friendly marketing dashboard software. 

And it has been built with a unique approach and the newest technology.

So Click here to access 10 FREE dashboards for 15 days.

 

3] Return on Investment (ROI)

It is no secret that Return on Investment (ROI) is an important metric to measure the success of a marketing campaign. 

And it tells you how much revenue your marketing efforts generated compared to the costs of those efforts.

And what Is Return on Investment (ROI)?

ROI is a simple formula that indicates how much money is gained or lost as a result of an investment. 

The calculation compares the amount of money spent on the campaign to the revenue generated.

Why Track Return on Investment (ROI)?

 There are a few key reasons why you should track and measure your return on investment for your marketing campaigns: 

1. Measure how effective your marketing efforts are.

ROI measures how successful your marketing efforts are in generating revenue. 

So by tracking and measuring your ROI.

You can determine which marketing channels are most effective in driving sales and ROI. 

2. Optimize your marketing budget.

If you know which marketing channels are generating the highest ROI.

So you can focus more of your budget on those channels and reduce spending on unproductive channels. 

3. To Gauge the ROI of Your Sales and Marketing Activities.

It is important to track not just the overall ROI of your marketing campaigns.

And also the individual ROI of each marketing activity.

How to Track Return on Investment (ROI)?

To track Return on Investment (ROI), you need to know two things:

1. The amount of money you spent on your marketing campaign.

2. The amount of revenue your marketing campaign generated.

And once you have those two figures, you can easily calculate your campaign’s ROI by dividing the revenue by the cost: 

ROI = (Revenue – Cost) / Cost 

However, there are other several ways to track the ROI of your marketing campaigns Like:

-Financial metrics: This includes revenues, profits, and margins. 

-Customer lifetime value: This measures the value of each customer over the entire customer lifecycle.

-Direct Sales Tracking: This method measures the increase in sales revenue generated by a particular marketing campaign.

 

Conclusion 

The top three metrics you would track for most businesses to measure the success of a marketing campaign are:

1] Total Reach

2] Conversion Rate

3] Return on Investment (ROI). 

NOTE:

And we recommend the use of Dashthis Dashboard Software.

The Dashthis Dashboard Software is an all-in-one, fully featured, and user-friendly marketing dashboard software. 

And it has been built with a unique approach and the newest technology.

So Click here to access 10 FREE dashboards for 15 days.

 

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