So what Are Key Metrics in Business: How Do I Find Business Key Metrics?

And how do you tell if your business is successful? 

This guide will teach you everything you need to know about the right and wrong ways to measure success.

And how to find business key metrics.


Key Metrics Meaning in Business

Key Metrics Meaning in Business refers to the specific measurements that help you evaluate your business. 

In other words, they are the numbers you want to keep an eye on to keep your business on track and functioning properly. 

A business owner or manager may use different metrics depending on their industry.

Here are some of the most common key metrics used in all types of businesses, no matter the industry or type of company.


So what Are Key Metrics in Business

Key Metrics in Business refers to the key figures of your business and how they perform.  

There’s no exact recipe for business success, but if you want to improve your chances.

 You need to track and measure your progress using key metrics.

In this article, we’ll look at 12 Key Metrics in business required for success.


12 Key Metrics in Business Required For Success:

1. Cash Flow from Operations -Key Metrics in Business.

Cash flow from operations, also known as CFO, is a key metric that measures a company’s cash flow. 

It is usually calculated by taking net income and adding back non-cash expenses such as:

— depreciation,

— amortization,

— and deferred taxes. 

It represents the company’s remaining cash after paying its bills. 

Companies with positive cash flow can spend on new projects.

Those with negative numbers struggle to pay their employees or other expenses such as debt payments or rent.

2. Cash Flow from Investing -Key Metrics in Business

Investing is a crucial part of any business. 

So it is crucial to know and understand the key metrics related to investing to make the best decisions for your business. 

Knowing the cash flow from investing is one of the most important things you can do as a business owner. 

This will help you figure out whether or not your company has enough cash flowing in to cover its expenses and keep going. 

So the cash flow from investing is the total amount of money generated by:

— an investment minus the total money used to acquire the investment. 

There are many different investments.

 It is difficult to give a definitive answer on how much this figure will be for each company.

3. Revenue Per Customer -Key Metrics in Business

 Understanding your revenue per customer is another crucial key metric for you to keep track of as a business owner. 

This figure is calculated by dividing your annual revenue by the number of customers you have during that period. 

And ideally, you want to have a higher number here because it means more money coming in than going out. 


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

4. Customer Satisfaction Score -Key Metrics in Business

Ensuring that your customers are happy is also important. 

And the customer satisfaction score determines what percentage of your customers were satisfied with your product or service. 

This is a great way to see what people think about and make changes accordingly. 

knowing how often people are purchasing from you is also a great way:

To assess where you’re doing well and where you could use some improvement.

5. Employee Productivity -Key Metrics in Business

keeping an eye on your employees’ productivity is crucial:

Because it can help you to see how well your employees are doing. 

The productivity rate is determined by looking at two figures:

— The first figure illustrates how long it takes your team to complete work. 

— And the number of hours laboured per day. 

So finding a balance between these two figures is crucial so that you don’t overwork your team or underperform.

6. Employee Turnover Rate -Key Metrics in Business

Getting a high employee turnover rate is never good. 

knowing how to lower it is crucial. 

And luckily, several factors determine an employee turnover rate. 

These include things like:

— pay,

— benefits,

— and even company culture.

7. Customer Acquisition Cost 

Customer Acquisition Cost is one of those metrics that can be difficult to figure out.

Because it looks at how much money you’re spending on things like marketing, advertising, and other promotional costs. 

Customer Acquisition Cost tracks the cost of getting a new customer. 

Generally, it is measured as the average cost to acquire a new customer, divided by the average lifetime value of a customer.

If you spend $500 a month on a single campaign, your CAC will be $500. 

So a high customer acquisition cost implies that your marketing campaigns are costing too much. 

High customer acquisition cost implies low-profit margin. 

And High customer acquisition cost is attributable to these reasons: 

1. Low productivity of sales force; 

2. Cost of product is high; 

3. and High competition.

A low customer acquisition cost suggests a good product is in place and a high retention rate.

So if a company has a low customer acquisition cost, that suggests:

 — they can acquire customers more cheaply than their competitors. 

[a company is more cost-effective than competitors.]

— a high level of customer satisfaction.

However, a low customer acquisition cost can also suggest:

You may need to promote yourself more to get noticed by potential customers.

8. Lifetime Value (LTV) of a customer -Key Metrics in Business

 The lifetime value (LTV) of a customer is how much money a customer spends with you during their lifetime, on average. 

It’s calculated by taking the total amount spent by that customer and then multiplying it by the total number of months they’ve been a customer. 

Lifetime Value (LTV) of a customer should always be greater than the Customer Acquisition Cost. 

If not, you should consider changing your approach –to increase profits.

— Or otherwise, you’ll lose money each time you try to bring in a new customer.

9. Debt-to-Equity Ratio -Key Metrics in Business

 — Another way to measure how sustainable a company is over time, is its debt-to-equity ratio. 

It’s calculated by dividing all of a company’s debts by its shareholders’ equity. 

And that number tells you just how leveraged (or not) a company is.

— In other words, how much it has borrowed to invest. 

If there’s more debt than equity, that suggests the financial risk for owners. 

And if there’s more equity than debt, that suggests more profit for owners. 

10. Return on Investment (ROI) – Key Metrics in Business

 So return on investment (ROI) is how much profit you make for every dollar you invest. 

This is the difference between what you earned and what you invested, divided by what you invested.

And the return on investment (ROI) shows how profitable your investments were.

–essentially telling you whether or not it was worth investing in the first place.

11. Cash Conversion Cycle 

The Cash Conversion Cycle has the following measurable components:

— collect payments,

— convert them into inventory,

— sell that inventory

— and receive payment for it. 

If you have a longer Cash Conversion Cycle –than your competitors—that’s not a good thing. 

It means your company is working too hard and running costs just to get paid. 

You might not be able to stay in business for long.

And if you have a shorter Cash Conversion Cycle –than your competitors—that’s a good thing. 

12. Days Sales Outstanding (DSO) – Key Metrics in Business

So what is Days Sales Outstanding (DSO)? 

Days sales outstanding, or DSO, measures how long it takes to collect cash after you make a sale. 

And days sales outstanding is simply the total amount of credit accounts receivable, minus any accounts receivable that are past due. 

— In other words, how many days those accounts receivable will last. 

The higher the number, the better.

 — Because it indicates an easier process of collecting payment from customers.


How Do I Find Business Key Metrics?

Finding business key metrics is a challenging task for most entrepreneurs.

This is because of the several valuable metrics to keep track of. 

So how do you find the right business key metrics?


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

15 ways how to find business key metrics:

1. Benchmark your business key metrics:

Benchmark your business’s key metrics against competitors and industry leaders.

This gives you an idea of how your company stacks up and allows you to improve on your strongest points.

 — So that you maintain good stand-in areas that need work. 

If you are not sure where to start with your metric comparisons, consider the following categories. 

a] Financial metrics help you measure performance by tracking revenue, expenses, profit margins, and more. 

b] Process metrics tell you about efficiency in completing tasks.

 And by measuring the time it takes to complete them or errors that occur. 

c] Quality-based metrics measure production quality by using defect rates or customer satisfaction ratings. 

d] And finally customer experience-based metrics assess customer sentiment with surveys or reviews.

 – They allow you to see how well customers feel after interacting with your product or service.

2. Have a clear strategy and vision.

Another way to find business key metrics is to have a clear strategy and vision. 

If you do not know where you are going, it is hard to measure your progress. 

Your company should have a clear strategy and vision that are both ambitious and realistic.

— They should be defined by you, not the market or competition. 

3. Determine the goals to achieve your strategy and vision -Find Business Key Metrics

You should also have clear goals. 

They will give you benchmarks to measure your success. 

They can help define what is crucial to focus on as a team. 

When defining the goal(s), ensure that they align with your strategy and vision.

And to determine the goals you need to achieve, there are a few things to keep in mind. 

Your goals should be SMART:

— Specific (e.g., “increase sales”)

— Measurable (e.g., “by 20%”)

— Actionable (e.g., by doing X, Y, and Z)

— Realistic (e.g., a reasonable target)

— Time-bound (by when?)

For example: 

a] Increase sales by 20% over 12 months; increase customer satisfaction index by 10 points; improve customer retention rates by 5%.

b] if your company is trying to make more money by selling its products online. 

And a great goal would be: “Increase revenue from digital channels by 5%.” 

This goal is specific enough with a clear target (5%).

 And also general enough that there are many ways this could happen.

 (e.g., through advertising on social media platforms). 

It is also very measurable—you can easily track how much revenue comes through digital channels each month!

4. Devise ways of measuring whether each goal is being met.

If you want to achieve your goals, you need to have a plan.

You can not just make up a goal and expect it to happen with magic. 

So you need a plan of action. 

A good way of doing this is by thinking about the purpose behind each goal to help shape what “success” looks like for each one. 

And if you are trying to grow your business by attracting new clients.

Then success might mean getting more clients than last year—but only if the right kind of clients is coming in! 

Are they an ideal fit? 

Do they have enough money? 

It relies on the type of company you have.

But most businesses have clear metrics that help them evaluate whether their efforts are working successfully toward achieving their goals or not. 

5. Analyze the data to identify what is working, what is not, and how you can improve your results.

Another step in the process is to analyze the data. 

This is where you will start to get a clearer picture of how your business is doing.

What needs improvement and where you should focus your efforts.

So this can be as simple as looking at sales data or customer numbers.

But it can also mean comparing crucial metrics like customer retention rate or customer lifetime value over time. 

This can help you identify trends in performance.

For example, customers who purchased this product are less likely to purchase another one.

It’s crucial when analyzing data that you use the right tools for visualizing and understanding it;

6. Take action based on your data so your business grows in the right direction.

The point of measuring key metrics is to figure out how your business can grow and thrive. 

If you are not taking action based on the data you have collected, then what is the point? 

Be sure to learn from your data and make adjustments based on what it is telling you:

— If sales are decreasing, look at what products are selling well and figure out how to keep them in stock.

— And If customer satisfaction is low, send out surveys or have conversations with customers about what could be improved.

7. Measure, measure, and then measure some more.

So measure, measure, and then measure some more.

To understand where you are, you need to know where you have been.

The best way to do this is by using a business dashboard software like Google Analytics (GA). 

And these tools will show you:

— how much traffic your website receives over time, 

— what channels are driving that traffic, 

— and which pages on your site are getting the most engagement and much more. 

It will help guide you with marketing decisions down the road because it allows tracking metrics.

Such as ROI (return on investment) or campaign ROI (campaign revenue versus cost).



In business, you are required to monitor and measure lots of different things. 

You need key metrics to help you to determine whether your business is moving in a positive direction or not. 

Monitoring key metrics will help identify opportunities, challenges and problems.

So that you can take action before they harm your business.

And Start by picking one key metric or goal and working on it until you get some results. 

Then move on to another one and repeat the process as many times as necessary until every aspect of your business is being measured regularly. 

After all, this is what will bring positive change over time so that your company can grow from strength to strength!


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

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