What are Key Metrics examples: And what are the types of Metrics?

Key metrics examples vary depending on the types of metrics used by the company. 

For example, if the company uses traditional or classic metrics.

Then key metrics examples would include:

— financial data such as earnings per share, total market capitalization and return on equity (ROE). 

And if the company uses innovative or modern metrics.

Then key metrics examples could be:

— non-financial data such as customer satisfaction, employee satisfaction and employee turnover rate.


What Are Key Metrics Examples

These key metrics examples are those illustrations intended to help you better understand what key metrics are and are not. 

So Key Metrics Examples is a list of selected examples for Key Metrics.

This article will help provide a concise list of 15 key metrics examples to start tracking today. 

If you are looking for key metrics examples, you do not need to worry. Read more!


15 Key Metrics Examples:

1. Website Traffic -Key Metrics Examples.

One of the most basic key metrics examples is website traffic. 

Tracking how much traffic your website receives can help you determine whether your marketing efforts are working.

When you set up your website, website traffic will be your most important metric. 

More than any other metric, business owners care about how many people visit their site and look at their products.

 If you don’t have a lot of traffic to your site or don’t have a lot of repeat visitors.

So it may mean your business isn’t getting off its feet as quickly as you had hoped.

 2. Conversion Rate – Key Metrics Examples.

 Another crucial key metrics examples are the conversion rate. 

This measures how many visitors to your site convert into customers. 

Tracking this metric can help you determine which marketing techniques are most effective. 

For example, if you see that traffic coming from Twitter is converting better than other sources.

Then spend more time there. 


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3. Bounce Rate – Key Metrics Examples. 

Bounce rate is another key metrics examples that reflect how engaging a website is for a visitor.

And what they’re likely to do next.

The bounce rate refers to how many people visit your site, see one page and immediately leave. 

This means that you may have an excellent headline, but it is not catching anyone’s attention. 

Or maybe you are having problems with your layout, making it difficult for users to find what they are looking for. 

Whatever it is, do not assume that visitors will come back if they hit a dead end on your website.

4. Email Open Rate – Key Metrics Examples.

Email open rate is another essential metric to track. 

So it measures how many people open your email messages. 

Tracking this metric can help you determine whether your email marketing campaigns are successful.

Email open rate is a metric that helps marketers understand how many people are opening an email or whether those emails are being read. 

In other words, if you have 1,000 unique recipients and you send 100 emails to them (an open rate of 20%).

Then 200 emails will be opened. 

The total number who read your email is your email delivery rate.

 And this could be higher than your email open rate due to users deleting spam and other unwanted emails before opening.

5. Social Media Engagement – Key Metrics Examples.

The first metric that comes to mind for most people is social media engagement. 

Social media engagement involves creating shareable content (text, images, videos).

Then promoting it through your various social media channels. 

And if you can get a post to go viral—even better! 

So you can track how many shares you’re getting on Facebook, Twitter, Google+, LinkedIn and others.

6. Earnings Per Share (EPS) – Key Metrics Examples.

The Earnings Per Share (EPS) is a commonly for assessing a company’s profitability. 

Earnings per share are calculated by dividing net income by outstanding shares. 

So investors use Earnings per share to help determine if a company’s profits are increasing or decreasing. 

For an individual shareholder, earnings per share show how much money was made from his stock ownership in one year.

And this can be useful when determining how well his investment portfolio is performing.

7. Cost per Acquisition – Key Metrics Examples.

Cost per acquisition, commonly abbreviated as CPA or CPM.

It refers to how much money it costs to bring in a new customer. 

And it is calculated by dividing your marketing costs by the number of new customers acquired over a given period. 

For example:

 If you spend $100 on Facebook ads and get 100 new customers from those ads for a month, your cost per acquisition is $1.00. 

8. Clicks – Key Metrics Examples.

A click on a link is an action taken by someone who clicked the link (which could be an advertisement). 

The crucial thing to remember about clicks is that they are not always conversions. 

And by clicking on a link, people can take several actions. 

They could get to your site and then leave immediately. 

They could purchase something on your site. 

Or they could subscribe to your email list or share something with their friends. 

However, none of these is guaranteed just because someone clicked a link.

9. Revenue per Customer – Key Metrics Examples.

Revenue per customer is a key measurement of a company’s performance.

And is the total sum of revenues divided by the total number of customers.

It is a goal for every business to increase their revenue per customer.

And one easy way to track your progress is through Revenue per Customer (RPC). 

It compares the value of your customers to the cost required to acquire them.

This can be expressed on a per-quarter or year-to-date basis. 

It gives businesses an understanding of how many customers they need to generate a given amount of revenue.

And an indication that all is going according to plan with their customer acquisition campaigns and other marketing activities.

10. Sales Growth – Key Metrics Examples.

Sales growth is a classic key metric.

It measures the per cent change in sales over some time. 

A business with high sales growth can attract investment.

And because investors know they will be able to sell shares in that company for a good price someday. 

But there are other important factors to consider when looking at sales growth, including:

— whether you are comparing your performance to last year.

— Or last quarter and how much you’re selling compared to competitors.

Having key sales growth metrics makes it easier to track progress and spot opportunities. 

11. Operating Expenses – Key Metrics Examples.

Information about the operating expenses in a business can be vital for the management of a business. 

Operating Expenses represent costs that are direct attribute to an operation. 

One key example is the cost of goods sold (COGS). 

The cost of goods sold is directly attributable to a given revenue source, such as:

— products 

— or services generated by operations. 

Sometimes companies also attribute selling and administrative expenses to operating expenses.

And not other key metrics, such as cost of goods sold (COGS) and selling, general and administrative (SG&A). 

These costs are typically lower than the cost of goods sold but still necessary for daily business.

Operating expenses are a good indicator of whether or not your company is making money. 

If you have high operating expenses, then this could mean that your cost of goods sold is too high.

Or that the price for the services you provide isn’t competitive enough. 

If your operating expenses are low.

And this means either that your cost of goods sold is lower than average for companies in the same industry sector or field.

12. Return on Investment – Key Metrics Examples.

Return on investment is by dividing your net profit from a specific investment by your total costs for that same investment. 

For example, if you spend $1,000 on an advertising campaign and earn $500 in revenue.

Your Return on investment would be 50 per cent ($500 divided by $1,000). 

When deciding which investments to make and how much to spend on them.

 So it’s crucial to factor in not only revenue but also other factors like:

— employee morale,

— improved customer service

— and company culture.


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

And what Are The Types of Metrics?

There are many different types of metrics used to measure the success of a content marketing strategy. 

There is no one metric better than the other, so it all depends on:

— what you want to measure 

— and your goals.

And in this article, we will discuss the most crucial Seven types of metrics. 


Seven Types of Metrics:

1] Financial -types of metrics.

Financial metrics are types of metrics to measure the financial performance of a business. 

These metrics include:

— revenue,

— earnings before interest,

— tax, depreciation

— and amortization (EBITDA),

— net income

— and return on invested capital. 

Financial metrics are crucial for investors, lenders and other stakeholders.

And because they help them understand how well a company is performing financially. 

For example, if you wanted to buy stock in Google Inc.

You could need to know its price-earnings ratio or P/E ratio (price per share divided by earnings per share).

And the price-earnings ratio is:

P/E = market value divided by earnings per share

A high P/E means that investors believe that Google has lots of growth potential compared with other companies with lower P/E.

 And if your investment pays off.

 Then you will make money when you sell those shares at higher prices than when you bought them initially!

2] Pricing -types of metrics:

In addition to the metrics mentioned above, some are specific to pricing. 

Pricing is a critical part of a business—no matter what type of product or service you are offering;

So pricing will be one of your main concerns.

And pricing can be used as a metric in itself; 

If someone sees that your product is priced higher than it should be, they may think it is not worth their time or money. 

The same goes with services: 

If someone thinks they could do the job themselves for less money, they might not hire you.

 And because they do not value your offerings as much as they could have done if they could be more affordable.

3] Marketing -types of metrics:

Marketing metrics are the data points that quantify your marketing efforts and determine their success. 

There are many different types of marketing metrics, but there are also a few that you can not do without.  

— Acquisition Cost Per Customer 

— Acquisition Cost Per Lead 

— Conversion Rate (%)

— and Conversion Rate ($)

4] Operational -types of metrics:

Business operations consist of its internal processes and the employees who make them work. 

Operations metrics measure the performance of both, including:

— Quality assurance. 

These metrics evaluate how well your products are built and tested.

 And how effectively you respond to customer complaints and other issues.

— Employee engagement. 

These metrics gauge the level of job satisfaction among your employees.

And track the effectiveness of training programs designed to increase employee skillsets and performance levels.

5] Onboarding -types of metrics:

Onboarding metrics are types of metrics used to measure the effectiveness of the onboarding process. 

The goal of these types of metrics is to ensure that employees get a good experience.

And feel welcomed by their new company.

Onboarding types of metrics include:

— Recruiting 

— Engagement 

— and Retention 

The purpose of the Onboarding types of metrics is to:

— introduce the employee to the organization and its culture 

— so that they are ready to make a success of the job.

6] Sales -types of metrics:

Sales types of metrics are the most important because they are the most direct measurement of your business performance. 

If you want to know how well your store is doing. 

Check your sales numbers.

Sales types of metrics can tell you:

— what products sell,

— and how much they sell for,

— and even which locations they are sold in.

Sales types of metrics are useful for understanding the effectiveness of a sales process.

And assessing the potential for future growth. 

They include: 

— Sales revenue 

— Sales costs 

— And Sales margin 

— Sales productivity 

— Sales per employee and so on.

7] Customer Effort Score (CES) and Customer Success Score (CSS) -types of metrics:

Customer Effort Score and Customer Success Score are two of the most widely used customer satisfaction and success metrics. 

So they both use a 1-10 scale and are summed in similar ways, but there are slight differences between them.

Customer Effort Score;

The Customer Effort Score asks customers to rank their experience from 1-10 based on:

— how easy it was for them to complete an action like set up an account or make a payment. 

A score of 10 indicates no effort required by the customer, and a score of 1 indicates that a lot of effort is needed to complete the action.

Customer Success Score;

The Customer Success Score looks at different aspects of your business such as:

— the onboarding process,

— self-service options

— And interactions with customer support teams that affect whether or not customers stay with your business long term.

The list of these types of metrics goes on and on. 

So plan carefully, but do not get overwhelmed by it.



In conclusion, there are many different types of metrics. 

That is why it’s crucial to understand what they are and how they can help your business goals. 

So the key metrics examples give you a greater understanding of what metrics are.

And how they can benefit your business by achieving your goals.


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

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