What Are Examples of Engaging Content?

What makes content engaging? 

And what makes your readers crave more and stay on your site longer? 

While there are many examples, these are the top examples of engaging content. 

That keeps your readers coming back repeatedly. 

If you’re looking to boost engagement.

This list of examples will get you started on creating and adding engaging content to your site or blog.

 And if you have other suggestions, we’d love to hear them in the comments!

In this article, we’ll share 16 examples of engaging content that will help you get started.


16 Examples of Engaging Content

1] First examples of engaging content: In-depth Guide

The beauty about guides is that they are in-depth and usually carry a few thousand words worth of content with some images to break it up. 

This makes your reader engage with your content longer while they are reading it. 

And by having them stay on your site longer.

You can get more value out of these visitors by having them visit other areas on your site.

 Or they can just become a reader on your site who comes back over and over again to read your content. 

Which is another way to get more value out of your readers.

2] Second examples of engaging content: Infographic

An infographic is a rich visual format that uses text, images and statistics to present content in a fun, easily digestible way. 

So in this context, infographics are representations of information that would normally be harder to see or to see at all.

And the idea is simple: 

Instead of listing a bunch of facts and figures, use a graphic design to visualize the information. 

3] Third examples of engaging content: Videos: 

A video is one of the best examples of engaging content that helps people remember what they learned from it later on. 

If you can use good video content to market your company in almost any way you can think of. 

So Videos are great ways to get your point across and aren’t tough to create at all.

When used correctly, a well-placed video on your website can boost engagement, and offer extra value to your visitors.

And help to increase your click-throughs.

4] Fourth examples of engaging content: Slide presentations: 

The more common term for this presentation is PowerPoint.

It is a multimedia presentation format used to visually communicate a message to an audience.

In some cases, you may want to create a slide presentation instead of a video or infographic. 

Slide presentations are a good choice when you’re trying to explain something technical or complicated. 

They can also be used for more creative purposes, like:

 — if you’re trying to convey a message with a lot of emotional weight behind it.

So slide presentations are one of the most popular examples of engaging content.

5] Listicle: 

A listicle is a list of items, each preceded by a number or bullet. 

And Lists offer a creative way to present a large amount of information, whether or not it is of any potential.

Listicles come in a wide range of formats: 

— articles, 

— slideshows, 

— and even quizzes. 

Lists are a great way to catch people’s attention, and they’re especially valuable on social media and websites.

So Lists are one of the best examples of engaging content that helps people remember what they learned from it later on. 

6] Sixth examples of engaging content: Interviews: 

Interviews are the best way to learn the truth about any company or person. 

They are also the easiest way to get memorable content to use in your blog posts.

Interviews are one of the most powerful forms of content. 

They can be a great way to spread information, build relationships, and show your personality. 

Interviews are an extremely helpful way to promote your business.

But they are much trickier to pull off than most people realize.

So Interviews are one of the best examples of engaging content that helps people remember what they learned from it later on. 

7] Seventh examples of engaging content: Comparison/Contrast: 

Comparison/Contrast is one of the best examples of engaging content for helping you develop and add value to your content.

The comparison/contrast can be used for a variety of purposes, such as:

— comparing the benefits of products, 

— comparing the quality of service, 

— or contrasting two different ideas.

And comparison/Contrast is a great way to show how two or more elements are similar and how they are different. 

Use comparison/Contrast examples of engaging content to highlight the best features of one thing and the worst features of another.

8] Eighth examples of engaging content: Poll, Quiz, and Survey: 

A poll, quiz and survey is a fun, engaging, and cost-effective way to improve employee engagement and communication. 

You’re probably familiar with the fact that surveys and polls can have a big impact on how people see you or your company. 

So Poll, Quiz, and Survey are one of the best examples of engaging content.

9] Ninth Examples of Engaging Content: How-to guides.

How-to guides are classic examples of how to create engaging content. 

By taking readers step-by-step through a process.

You can teach them a new skill and help them accomplish a specific task in less time and with more success. 

Most DIY and how-to articles also tend to be some of the most widely shared and read online!


Why Use How-to guides:

a] How-to guides can help solve a problem, teach an important skill, or even entertain. 

They are a great way to add useful information to your pages.

And they also introduce the audience to information they are interested in by teaching them how to do something.

b] They have the potential to be a very shareable and engaging content format that your customers and audience care about.

c] How-to guides are one of the best ways for brands to tell their stories to visitors. 

Therefore they can be a valuable and engaging resource for any company looking to share tips about their products and services.

10] Tenth Examples of Engaging Content: Case studies.

Case studies give you insight into the challenges and triumphs of others.

They are one of the best examples of engaging content that demonstrate your expertise and add value to your audience. 

So they can be used in many different ways, including but not limited to:

– education, 

-lead generation, 

-and content upgrades, etc. 

They can also be used in email campaigns or as part of an outreach campaign if you’re looking to get press coverage. 

We recommend using them as part of an outreach campaign.

Because they allow you to show that you’ve helped others achieve success before helping them with their own business.

Case studies are a great way to learn about how others are making decisions and how they run their businesses. 

They allow you to put yourself in the shoes of others and learn from their experiences.

11] Expert insights.

The most useful and interesting pieces of content in your niche will come from experts. 

Expert insights are one of the best examples of engaging content that will attract and engage your readers.

And think about who’s a go-to person in your industry, someone who consistently makes amazing contributions to conversations:

And generates leads for their business as a result. 

Reach out to them and ask if they’d be willing to contribute on how they were able to accomplish something cool.

 Or their thoughts on a new trend impacting their industry. 

Guest posts are also another way to get influencers involved with your site. 

If you publish guest posts regularly, you can reach out to influencers.

And let them know that you’re always looking for quality contributors. 

You can also offer up some free promotion for any piece of content they write—just make sure it fits with your brand!

12] Interactive content.

Interactive content is all about interaction. 

And Interactive content is one of the best examples of engaging content that gets your followers to engage with your brand.

Interactive content is a type of content that gets people engaged with distribution because it is meaningful to the reader. 

So Animated GIFs and videos have a high emotional response.

They capture the reader’s attention which is key to any type of distribution.

Interactive content is more engaging than simple text, picture, or video content alone.

So instead of simply providing information.

Provide interactive content that engages users by asking them questions or prompting them to perform certain actions. 

You can use videos, quizzes, polls and surveys.

—Even simple comments from readers—to create interactive content that makes users feel like they’re a part of your brand. 

For example:

You could make a video with several common exercises people can do at home to work on their core strengths.

 And add some quiz questions throughout. 

The more involved users are in creating your content, the more likely they are to engage with it after publication.

13] Customer stories.

Your customers’ success is your success.

And that’s why customer stories are one of the best examples of engaging content.

 More than just testimonials, customer success stories involve genuine interactions with your customers.

Whether you interview them on camera or in an essay they write. 

So your customers want to be heard. 

Showcasing their unique experiences—and getting them to show off what they acquired from you.

—Is a great way to do that and also get your brand in front of new people. 

Testimonials are one thing, but video testimonials are even better. 

Video content is more engaging for viewers, and it makes it easier for you to connect with your audience:

 And by using visual cues (smiling faces) and verbal cues (your tone of voice). 

Customer stories are dynamic and engaging content. 

They can be used to inspire, motivate, and engage your readers. 

To keep your customers happy, you need to tell them stories about your brand. 

These customer stories are a great way to do it.

14] Behind-the-scenes content.

Using behind-the-scenes content is one of the best examples of engaging content that helps brands:

And show the audience the effort brands put into making the product and even include questions from the customers.

Whether it’s showing them where you work, or your office decor.

Or just documenting one day in your life (complete with photos).

So there are plenty of ways to give your audience a personal and more intimate look at your career. 

And Behind-the-scenes content is also great for humanizing your brand by giving fans a sense of who you are as a person.

— It doesn’t matter if they want to buy from you; they want to know that they can relate to you on some level. 

This is especially important when working with clients who have bigger budgets.

And might not feel comfortable buying services from someone they don’t know well. 

Showing that you have a personality can help close deals.

15] Review Products (sponsored).

If you have some experience with a certain kind of product or service.

You can use your own experience to provide a review. 

For example, someone who works at a coffee shop can write a review about coffee products. 

If you don’t have much expertise in an area but want to contribute your opinion and experience.

Try writing an editorial that compares different types of products in that category. 

For example, if you’re familiar with both local coffee shops and Starbucks®, compare them based on what makes each one unique.

16] Search intended content.

Search intended content is one of the best examples of engaging content that helps people solve problems.

And Search intended content is the content that answers people’s specific queries. 

It’s created with the main purpose of providing solutions to problems and questions.

This means that people will be more likely to come across your content organically on search engine results pages. 

If you’re creating engaging content for social media.

It’s important to make sure that you’re delivering value and answering search queries in your posts. 

So Research shows that 59% of consumers are more likely to follow brands they trust and engage with online. 

When they do follow brands they trust online, they expect them to deliver valuable information.

—And this is exactly what search intended content does!



We live in a world where information is at our fingertips, but a quick Google search may not be enough. 

And have you ever had a burning question that took days to answer? 

An engaging piece of content can do all that and more.

— So it’s able to capture your attention and keep it for an extended period. 

If you want readers to take action.

If you want them to read an entire post from beginning to end and feel satisfied with their decision.

Then engaging content is what you need.


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