Types of Business Intelligence Dashboard and How to Use Them

Business intelligence (BI) is the process of collecting, analyzing, and reporting relevant data to an organization’s needs.

And there are several types of business intelligence dashboard you can use to create your business intelligence solutions.

And below are some of the most common types of business intelligence dashboard and how to use them. 


The various types of business intelligence dashboard

A business intelligence dashboard is a reporting tool that provides users with up-to-date, actionable information about their business. 

There are several types of business intelligence dashboard, each with its strengths and weaknesses. 

They can be interactive or static, but the main objective remains the same:

 And giving users easy access to all the data they need in one place.

And below are the ten types of business intelligence dashboard, each designed to give you specific information. 


10 Types of Business Intelligence Dashboard:

1] Executive Business Intelligence Dashboards

An executive dashboard is a high-level overview of key metrics typically for business leaders to make quick, informed decisions.

It is to provide high-level information to senior executives.

It typically includes data on revenue, profits, and key performance indicators.

This type of dashboard allows executives to make quick decisions based on solid data.

2] Departmental Business Intelligence Dashboards.

Departmental dashboards track Key Performance Indicators [KPIs] for specific departments within an organization.

So by monitoring department-level KPIs, businesses can identify issues and take corrective action more quickly.

Departmental dashboards typically include data about sales, marketing, customer service, finance, and human resources.

3] Operational Business Intelligence Dashboards

And an operational dashboard is to provide detailed information to managers and supervisors.

It is a visual display of the most crucial information needed to understand the current state of an organization.

An operational dashboard provides information about the day-to-day operations of the business.

It includes data about day-to-day operations, production, inventory and other areas.

The dashboard provides a snapshot of what is happening now and what needs to happen next.

Operational dashboards are primarily for monitoring and managing the performance of an organization or process.

They help businesses track key performance indicators (KPIs) in real-time and make quick, informed decisions.


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4] Analytical Business Intelligence Dashboards 

Analytical dashboards provide a deep dive into data and help businesses identify trends and patterns.

This type of dashboard is typically for analysts and data scientists.

They are set in advance for specific purposes, such as predicting future business performance.

Or they are dynamic, allowing users to experiment with different datasets and models on the fly.

And they are created by marketing teams and are often interactive, allowing users to explore data interactively.

This makes it easier for users to understand the data and take action on it if necessary.

5] Reporting Business Intelligence Dashboard

Reporting dashboards are often generated on the fly, providing near-real-time information about company performance.

They can be pre-set templates, or they can be customized dashboards that are created based on user requests. 

Reports can also come from other systems, like ERP or CRM software systems. 

It’s important to keep reporting dashboards updated with accurate metrics.

 So employees have the most current information available when it comes time to make decisions.

6] Strategic Business Intelligence Dashboard

Strategic Business Intelligence Dashboards provide information about long-term goals and objectives.

And it includes data on market trends, customer demographics, and other strategic factors.

By taking a broad view, strategic dashboards provide insights for a whole business.

These reports focus on Key Performance Indicators such as return on investment, profit margins and market share.

They also provide insight into customer satisfaction levels.

This helps you determine whether your product is reaching its full potential in terms of customer satisfaction.

So with strategic dashboards, you can get an overview of your business against its major competitors.

Or how it’s performing compared to industry benchmarks.

7] Financial Business Intelligence Dashboard

The Financial Business Intelligence Dashboard is a powerful tool for financial professionals:

To gain a clear understanding of the company’s performance against the market.

They help companies to detect potential fraud and financial risks and to take appropriate measures to prevent them.

So a financial dashboard is to give you a snapshot of your company’s financial health.

It will show you data like your total revenue, expenses, and profits.

And it can also show you where your money is coming from and going to, so you can identify areas of improvement.

8] Tactical Business Intelligence Dashboard

The Tactical Business Intelligence Dashboard is a strategic tool for sales and marketing teams:

To monitor their performance, make well-informed decisions, and act quickly to improve their business results.

This dashboard gives a clear overview of your data to help you make the best possible decisions.

And a tactical dashboard shows real-time insights based on business data, usually including live charts and KPIs.

So Tactical dashboards are always personalized for each user, with data pulled directly from your CRM or other databases.

And for example, you might use a tactical dashboard to watch how many leads a salesperson has generated for meeting with a client.

9] Collaborative Business Intelligence Dashboard

 A collaborative BI dashboard allows users to share data and insights with each other. 

Collaborative dashboards help teams work together more effectively. 

This can be useful for businesses with multiple departments or locations, as it allows everyone to stay on the same page. 

Collaborative BI dashboards typically have features like commenting, annotations, and alerts. 

10] Predictive Business Intelligence Dashboard

A predictive business intelligence dashboard uses data analytics to make predictions about future trends. 

They predict future trends based on historical data.

And this can be helpful for businesses to make decisions to allocate resources or make changes based on projected future needs. 


Click here to check out our recommended business intelligence dashboards for you to increase profitability.


How they [Types of Business Intelligence Dashboard] can be used 

There are types of business intelligence dashboard which have different uses.

1] They are for forecasting or predicting what will happen in future, including sales forecasts and trend analysis.

2] They focus on key performance indicators (KPIs) to ensure your business is moving in the right direction.

Click here to discover more uses of Business Intelligence Dashboards:



A business intelligence dashboard is a powerful tool that can help you make better decisions, improve efficiency, and gain a competitive edge.

However, not all dashboards are equal.

The most crucial business intelligence dashboard types include: operational, analytical, collaborative, and predictive.

And it’s crucial to find the right fit for your organization’s needs when choosing dashboard software.


However, we recommend you use DashThis a powerful marketing dashboard reporting software. 

Dashthis is a complete digital marketing reporting dashboard that provides you with the most comprehensive data on your business. 

It helps you monitor the performance of your marketing activities.

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