On-Page SEO and Off-Page SEO Difference
So On-page and off-page optimization are two techniques used by companies to increase their visibility on search engines, also called Search Engine Optimization (SEO).
On-page optimization refers to the technique of improving your website by using certain elements of the website that can be used to increase traffic and increase search engine rankings.
And off-page optimization refers to techniques related to content marketing and promotion in third party websites (blogs, forums, social media, etc.).
Here we’ll explain the On-page SEO and off-page SEO Differences.
It’s important to note that these two techniques should be used together.
That using one without the other won’t lead to success on search engines.
On Page SEO and Off Page SEO are alike?
At first glance, you might think that on page search engine optimization (SEO) and off page search engine optimization.
They both revolve around improving your website’s ranking in search engines.
And, in some ways, you’re right.
However, there are some differences between these two types of SEO that will help you get more visibility to your content.
Especially when it comes to reaching Google’s coveted first page of results.
6 On-page SEO and off-page SEO Differences include;
#1 On Page SEO is primarily concerned with making sure that your site is compliant with various search engine algorithms.
–Such as by providing relevant metadata like title tags, meta descriptions, and headings throughout each page of your site.
Off Page SEO, on the other hand, focuses specifically on getting more people to link back to your site.
Then following those links throughout their networks via social media platforms such as Facebook or Twitter.
#2 On Page SEO is also referred to as Organic Search Engine Optimization.
While off page search engine optimization is often referred to as Natural Search Engine Optimization.
#3 While On Page optimizations can take time, typically only a few months depending on your site’s authority.
— With low authority sites taking much longer.
— Off Page SEO can happen almost immediately.
Simply creating a social media account for your brand and engaging in conversations online.
Gives you thousands of organic links within just a few days!
#4 Although On Page SEO does not guarantee top rankings in search engines. Many people do not realize that off page SEO does not even guarantee any sort of rankings at all!
Most users understand how powerful social media shares can be.
But if no one engages with your posts or tweets regularly then what good are all those likes, comments and shares?
It’s not just about getting attention.
It’s about keeping that attention long enough for viewers to actually click through to your website.
Which is where On Page Optimizations come into play again.
#5 Because On Page SEO requires precise use of keywords and phrases when executed correctly. It can drive targeted traffic to your site.
This targeted traffic may not have visited your website otherwise.
But once they land on your site you’ll have an opportunity to convert them into customers.
Because you’ve been able to target them based on their specific needs using keywords that truly resonate with them.
#6 Search engines are constantly updating their search algorithms.
Unless you know exactly how to optimize your webpages appropriately.
Any change in the algorithm could potentially put your webpage at risk of being de-indexed from search results.
So whenever there is an update to Google’s Panda or Penguin updates, On Page SEO becomes even more important.
How do you optimize your site for both on-page and off-page SEO?
Both on-page and off-page SEO are essential components of your business’s digital marketing strategy.
On-Page search engine optimization (or on-site optimization) is what you do to optimize your website.
To get it ranked higher by search engines like Google, Bing, etc.
For specific keywords that relate to your products or services.
Off-Page search engine optimization refers to activities done off your own website in order to increase its authority and popularity among search engines.
These activities include link building and social media management.
The ultimate goal of combining both on-page and off-page strategies is:
To improve a website’s ranking within search results – which leads to more targeted traffic towards your site.
We often associate digital marketing with just one goal: bringing targeted customers towards our brand/website/products.
We then assume if we succeed at getting them there, they will convert into customers — right? Wrong!
Before you start your on-page search engine optimization campaign, it’s important to conduct keyword research.
What are your primary keywords?
How do you rank for them?
Where should you focus most of your efforts to increase traffic?
Find answers with a free website audit from the Local SEO Guide.
What is On-Page SEO:
On-page search engine optimization refers to both design and content changes that can improve your ranking performance in organic search results (i.e., Google).
While on-page factors make up just 15% of overall search ranking factors, they remain essential to attaining higher rankings and gaining more leads.
Today’s search engines are focused on content marketing, which means that generating and developing quality content is critical to reaching a target audience.
To do so, businesses must develop a genuine commitment to their clients.
—While also developing brand loyalty and awareness.
Content marketing connects users with relevant information regarding your industry, business or products/services.
While also adding valuable insight into topics they find interesting.
These insights can translate into new followers, likes or shares as well as sell more products or services overall.
An effective link building strategy is one of a company’s best defences against negative search engine results.
Link building (aka outbound marketing) is about getting other sites to link to your own.
—But there are ways to go about it that get you better results than others.
Whether you’re new to online marketing or have tried other approaches with minimal success.
Here are some tips for making links work for you.
All too often, companies launch new websites without giving much thought to promoting them.
Or worse, they take unnecessary shortcuts in their attempts at promotion.
While promotional tactics may appear subtle from a distance, ineffective efforts can create substantial problems down the road when Web users think twice before clicking through from Google.
You need to optimize your page for search engines.
—Which means creating a site map, adding navigation elements like breadcrumbs, and considering your meta tags.
It also means making sure that users will be able to easily find what they’re looking for on your site.
Here are some of our best tips on how to optimize your content for Google Title Tags.
– As with any information contained within the text, including a title tag should follow rules of grammar.
Use uppercase where possible (to distinguish from other pieces of text in your document) and avoid words such as A or The.
Your tag should summarize everything about your post in approximately 10 words or less (including spaces).
– Both titles & descriptions should appear as descriptive keywords; make it compelling enough so people will want to click through!
H1 Heading – Every page you create needs an H1 Heading.
However, unlike a title tag, there isn’t much wiggle room here. — Most experts recommend keeping them to 2-3 words max.
Image Alt Attributes: If an image is included in your post, you need to include alt attributes that describe every image you add.
On-Page and Off-Page SEO Examples
On-Page SEO refers to all of your local or site-based optimization techniques.
Optimization techniques are simple, most marketers do it every day without even thinking about it.
On-Page optimization is everything you do on your website to make sure Google knows what you are selling, who you are selling to, how they can contact you, etc.
6 Examples of On-Page optimization [SEO];
#1 Adding a Twitter Follow button at the bottom of your articles or having an email newsletter signup form.
#2 Adding your location on every page of your website.
#3 Using Schema mark up language to show Google what type of content you are posting.
In short, a schema is used to tell search engines that you have videos, images, etc., so they know how to display them in their search results pages.
#4 Organizing all contact information into one easy find a place like your Contact Us page or footer link.
#5 Including follow us on Twitter or Facebook links wherever possible for other forms of online engagement (If it doesn’t sound effective enough – no worries).
#6 Linking internal pages together using lots of anchor text throughout your site.
Linking different pieces of content together help make your site look more natural because people who create sites usually group similar things.
This helps keep certain pieces of your site easier to find as well as strengthens keyword density.
Off-Page SEO Examples; These are all of your local or site-based optimization techniques.
Off-Page Optimization techniques are done on the external website, it is not done directly on your own website but is used to help improve rankings for your site.
8 examples of off page SEO:
#1 Adding links to every piece of content you have published.
Link out to other people’s sites as well as internal pages within your site.
This helps with Google knowing what type of content you post and that will help them show it in their search results pages.
#2 Guest posting with high traffic blogs about a relevant topic or subjects that may be related to something you talk about on your site.
This will work best if there is a good amount of crossover between topics discussed on both sites.
Because these types of guest posts are usually more effective at bringing back readers from another domain.
#3 Creating infographics, rich media like Youtube videos, SlideShares can add extra value to your site by helping drive extra traffic and social shares.
Infographics specifically get more shares (and oftentimes better sharing) than text alone does.
Sharing infographics also takes much less effort than creating one.
Meaning you will likely reach more people with far less time invested by yourself!
#4 If you would like an expert opinion on something then list questions asked or problems solved.
Anytime someone looks for information online, they first look for answers.
If someone cannot find an answer to their problem.
They go elsewhere and do not come back until they do find it.
#5 Connecting with communities where others who already enjoy your type of content.
Hangout helps promote your site – so long as those connections are genuine.
The community has to share similar interests.
Which means you want to join places where they are discussing things that interest you as well.
#6 Using Adwords Keyword Planner.
To develop ads centred around target keywords using different variables such as:
-cost per click versus bid price.
-average searches per month.
-competition level among other factors.
Targeting specific keyword phrases makes sure you hit searchers right when they are looking for you.
Without running the risk of being too general or wasting money on irrelevant clicks.
#7 Organizing events that attract people to learn about products and services from businesses just like yours.
Event marketing is still top of mind amongst marketers as one of the top-performing tools for:
-building brand awareness.
-and expanding reach outside of traditional marketing tactics.
Events provide a unique opportunity to meet prospects face-to-face giving them an experience they won’t forget.
While providing you with the opportunity to present your company in a new light.
No matter how well you’ve marketed before today.
#8 Use old content and make it new.
There are two ways to use old content.
First is to update older articles with current trending keywords.
Or an update that adds more depth to an older story.
For example, if you wrote a how-to guide on changing a car’s oil in 2010.
And Car oil changes become more frequently talked about.
You could edit your existing how-to guide and give it more detail including exact instructions on how to change each type of vehicle’s oil.
On-Page and Off-Page SEO Factors
8 On-Page SEO Factors:
*1 Keyword/Topic Selection
*2 URL/Naming Strategy
*3 Meta Description (in code and on page)
*4 Title Tag (in code and on page)
*5 Headings, bold, italics, etc. (on page only)
*6 Content-Length & Quality
**7 Keyword Density/Breadth of Content
**8 Unique Content vs Spun Content **
7 Off-Page SEO Factors:
**1 External Linking Strategy
***2 Internal Linking Strategy
***4 DoFollow vs NoFollow Links
***5 Social Bookmarking Sites
***6 Guest Posts & Other Contributed Posts
***7 Forums Reputation Management or Reputation Marketing or Online Reputation Management.
Is a strategic process designed to positively affect how a website or individual is perceived online by search engines and visitors to that site.
Any time spent working to manage your reputation online should be valuable.
– And that requires an investment in time as well as any needed resources for hosting and promotion.
All too often, people jump into online marketing without understanding all of their options for promoting their business.
If you want to learn more about improving how your business appears across major search engines like Google, Yahoo! and Bing then start here…
On-Page and Off-Page SEO ppt
On-Page Optimization is simply optimizing your website for Search Engines.
Off-Page Optimization is link building and bringing in Traffic from outside sources.
This means that you are not only attracting people to your website.
But also getting other websites to point their links back to your website.
The most common way to do that is by placing backlinks on websites that contain similar content as yours.
The ultimate On-page SEO and off-page SEO Difference is.
You do not control all aspects of your on-page search engine optimization.
While you can influence many factors, there are certain elements that are beyond your control.
You have to use that as a positive though, because if those factors beyond your control were easily changed or fixed.
It would be considered an on page element for optimizing for search engines.
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