Off-Page SEO For Beginners
Learn how to use off-page SEO for beginners.
****Off-Page SEO For Beginners is where you can get a lot of good information on how to get a good position in search engines****.
This is an introduction to the basics of Off-Page SEO For Beginners
What is off-page SEO for beginners?
Off-page SEO refers to anything that is not on your website but can still influence your ranking in search engines.
You might be wondering, How do I do off-page SEO? Don’t worry—there are lots of ways you can take advantage of off-page SEO.
So We’ll discuss;
9 Ways to Do Off-Page SEO for Beginners
Types of Off-Page SEO
Off-Page SEO Examples
Benefits of Off-Page SEO
9 Ways to Do Off-Page SEO for Beginners
The idea of doing off-page SEO can seem pretty intimidating if you’re a beginner. However, there are some really easy things you can do to get started, and they don’t even cost anything!
1) Use high-quality content
When it comes to off-page SEO, one of your best tools is high-quality content.
It draws people in and builds your brand, which in turn makes search engines take notice of you.
Well written, well designed pieces of content will help you win over visitors, who will link back to your site.
And this is a great way to do off-page SEO for beginners.
2) Build links
Your primary objective as a marketer is to bring in a steady stream of organic traffic through search engines.
While great content is vital, it’s also important that other websites link back to yours.
If you can build a lot of high-quality links, search engines will interpret that as a sign that your site is authoritative and send more traffic your way.
Therefore building links is a great way to do off-page SEO for beginners.
3) Join online communities
If you want to learn about off-page SEO, start by joining online communities.
Follow companies and individuals on Twitter and Instagram.
Be sure to interact with others by liking, commenting, or sharing their content; people are more likely to notice your contributions if you participate in a meaningful way;
If there’s an upcoming conference related to your industry, consider going as a way of learning about off-page marketing.
So Joining online communities is a great way to do off-page SEO for beginners.
4) Utilize social media
If you’re just starting with off-page SEO, a great way to begin is by leveraging social media.
In most cases, social media accounts are tied directly to your website—so it’s an easy way to increase your link profile without having to do much extra work.
While it’s easy, it does require some time.
So leveraging social media is a great way to do off-page SEO for beginners.
One of your main focuses should be reaching out to journalists, bloggers, and other industry leaders.
Once you have their attention, you can use social media (on and off your website) to help further publicize yourself as an expert in your niche.
Keep a running list of influencers in mind so that when a person’s name comes up you’ll have easy access to their contact information.
Never hesitate to contact someone about an opportunity; remember that people are much more approachable than we might think.
6) Use keyword research tools
Building links is one of the most effective off-page SEO tactics and keyword research tools can help you do just that.
For example, Moz’s Keyword Explorer helps marketers discover long-tail keywords that are relevant to their niche.
Marketers can use these keywords as anchor text in a variety of places like guest blogging or outreach emails.
Not only will they rank highly in search results but they’ll also be relevant to your audience.
7) Connect with influencers
Connecting with influencers can be tricky, but it’s one of the best ways to do off-page SEO.
The best way to reach out is by email—many of these influencers are getting hundreds of emails a day from people looking for free advice, and if you want their attention, your email has to stand out.
Make sure you read their website before reaching out: How do they like to be contacted? What type of subjects do they document? Do they accept guest posts?
8) Update your website
If you want your site to rank, you have to update it.
This doesn’t just mean adding new content regularly (though it does help)—it also means updating and correcting errors that might have cropped up since you first created your website.
So updating your website is a great way to do off-page SEO for beginners.
9) Use other websites
if you don’t have a lot of money to spend on link building, you can still get tons of backlinks using services like HARO and Help a Reporter Out.
HARO connects reporters who are writing articles with sources.
Help a Reporter Out (or H.A.R.O.) connects reporters with sources who want to pitch story ideas.
It has an extremely high success rate for getting your press release mentioned in articles about topics relevant to your business or industry.
Concluding the 9 Ways to Do Off-Page SEO for Beginners;
Using off-page SEO is one of many ways to optimize your website.
Feel free to share it with anyone who you think might benefit from it, and don’t forget to let us know if you have any suggestions on what we can improve!
6 Types Of Off-Page SEO
Types Of Off-Page SEO – What They Are And How To Use Them
There are many different types of Off-Page SEO.
And it can be hard to keep track of what they all are and how they should be used.
This guide will teach you about the most common types of Off-Page SEO including:
-and link building.
We’ll also give you some actionable advice on how to use these types of Off-Page SEO.
To improve your website’s online visibility and traffic levels!
6 Types of off-page SEO
Search engine optimization (SEO) is a technique used to increase website traffic.
Many different types of off-page SEO exist and it’s important to understand each of them and how they can be used to achieve your goals.
To help you find what you’re looking for, we’ve put together a list of all off-page search engine optimization methods that can be used individually or in conjunction with others.
1] Link building
To get your website ranked higher in search engines, you need to build out a solid link portfolio.
Don’t think of links as something that search engines like; think of them as a way to get more referral traffic from high-quality websites.
Link building takes time, but it’s an essential part of your off-page SEO strategy.
Here are four strategies for link building;
a] The Basics of Quality Backlinks (i.e., don’t cheat!
It doesn’t work and Google catches everyone eventually).
b] Create Guest Posts on Relevant Sites (and make sure they truly add value to those sites).
c] Build Links with Social Media:
Social media is a great platform for growing brand awareness and driving referral traffic, but social media also helps you develop relationships with other influencers and build backlinks.
d] How to Build Links by Writing Content You will be writing content either way when doing content marketing or blogging.
Why not write content that builds links?
By creating valuable content that includes your target keyword(s), you can attract potential customers while simultaneously establishing yourself as an authority on your subject matter.
2] Blog commenting
The oldest type of off-page SEO, commenting is still effective.
When it comes to building links, comments remain one of the best forms you can use.
They’re also easy to do:
Just leave your comment, and when it gets approved by a site administrator (sometimes takes a few days), simply link back to your site using your name or some other reference point that makes sense for you. Even better?
3] Forum participation
An often underused strategy for getting content to rank, forum participation is a form of off-page optimization that can boost your site’s visibility.
Find forums related to your niche and write thoughtful helpful replies and follow up with every person who contributes to discussions.
But don’t go overboard—this is supposed to be natural, not spammy!
If you can provide value to others on forums, it will come back to benefit you in time.
4] Brand mentions
A company’s brand mentions is a count of how many times its name was mentioned across blogs, forums, and other websites.
There are two types of brand mentions:
a] on-topic mentions that speak positively or negatively about your brand and
b] off-topic ones (the most common type).
Optimizing your content for specific keywords increases your chances of earning on-topic brand mentions from content consumers who are interested in what you have to say;
5] Ask and answer questions on Quora or Yahoo Answers
Both sites are rich with useful information about different types of off-page SEO;
If you’re looking for more info on a particular topic, try posting a question to see if someone can help you out!
It’s also a great way to learn what other people are thinking about your niche and how they approach similar problems.
Quora is also an excellent place to share your own experiences as an expert in your field—or even just as someone who enjoys sharing knowledge!
6] Guest blogging
By guest blogging, you can get yourself in front of audiences who might not be aware of your website.
This can help your site rank higher and in turn generate more leads.
But make sure you’re careful with your content if you want to keep up a good reputation as well.
When used correctly, guest blogging is an effective off-page SEO strategy.
It provides you with links from high authority sites without completely saturating your domain link profile.
When done incorrectly (like most bloggers do), it can have a damaging effect on search rankings or worse – damage brand reputation by including poor quality links or poor quality content;
It’s worth doing – just don’t do it half-heartedly;
Concluding the 6 Types of off-page SEO;
In general, there are two main types of off-page SEO.
The first is link building and reciprocal linking to other sites with which you want to do business.
The second is comment management for large communities, like Yahoo Answers or Quora.
However, there are specific types of off-page SEO that have a more specialized use, so always make sure you’re approaching an expert before trying out these techniques.
Off-Page SEO Examples
Top 5 Off-Page SEO Examples
A lot of people ask me to show them some examples of Off-Page SEO in action, so I thought it would be helpful to put together a comprehensive list of the top 5 Off-Page SEO examples available on the web.
1) Link Building
One of my favourite off-page SEO examples is that of link building.
However, all link building strategies are based on getting other sites to place links back on your website(s).
One of my favourite ways to do so is through creating interesting content and then reaching out to these websites with an offer for a backlink or an exchange.
YouTube is a huge source of the search traffic for many businesses, but what many people don’t realize is that YouTube also offers Off-Page SEO opportunities.
For example, if you create great content on your YouTube channel, it can be repurposed into valuable content and linked to from other places on your website.
If you add useful captions or descriptions to your videos, they can be used as well.
And now that Google owns YouTube, these opportunities are only going to get better.
One of my favourite ways to get Off-Page SEO traffic is to create infographics and then share them on social media.
I like to use Piktochart, a really handy infographic-making tool.
This has resulted in a lot of high-quality traffic to my site and helped me build authority in my industry.
4) Guest Posts
Guest blogging is one of the most popular off-page SEO strategies, but there are many different ways to go about it.
One strategy that has worked well for me and many others is to contact influencers in your niche and ask them if they’ll publish a post written by you on their website.
One of the most important factors of off-page SEO is backlinks.
Below are the 5 best off-page SEO examples you can follow.
#1 Google+: One important way to build a backlink is to sign up for Google Plus and get people to follow your profile.
When they do, their accounts will automatically follow yours as well, giving you one more link from them (and maybe even some social media traffic).
Just don’t ask for links! Be legit with Google.
Everyone knows what you’re trying to do so it could damage your business if it turns out that someone doesn’t actually like you or trust you.
If a friend follows me because he wants to learn something from me or because he genuinely likes my content and thinks I deserve his support, then I really don’t mind having him on my follower list anyway.
#2 Facebook Fan Pages: Another great off-page SEO example is Facebook fan pages.
This can be tough, though.
The hardest part about making these work is getting people to like your page.
Once you have over 10k fans on your company page, though, it becomes much easier;
And shouldn’t take much time at all to maintain those fans through quality updates and material that other users find useful enough to pass along in conversations around Facebook.
You’ll also notice an increase in off-page search engine optimization when new people start following your brand via google search results.
#3 Guest Posting: Just remember that there is also value in guest posting too.
Don’t just go submitting articles wherever you can.
Look for relevant blogs, look at their resource section, see if they need any tutorials written based on their already existing posts, etc.
It takes a lot longer but can ultimately net you better results since every post you make should serve an educational purpose.
And provide better information than anything else currently posted online by anyone else currently running a similar site.
Or offering similar services/products/information related to whatever market sector niche your target audience falls into.
#4 Forums: Participating in forums related to your industry is another off-page SEO example worth pursuing.
You want to aim high here; Don’t put off joining small local forums; participate, contribute and engage where you can.
See how others answer questions, how they write things, whether or not they refer back to previous forum discussions etc.
All these little things add up when it comes to being considered credible within a niche community where everyone knows everyone else.
(for example; does Bob tend to spam ropes? How does Kim respond to trolls?)
Then, once you’ve done that, begin working your way up toward bigger and better forums.
Use Google’s keyword planner tool to help identify potential areas for participation and free traffic generation.
#5 Videos: Creating a series of videos demonstrating your process and discussing different aspects of your industry is also a good off-page SEO example.
Share these videos on your website (where you can embed them), share these videos on video-sharing sites like YouTube, Vimeo and Dailymotion.
Share these videos in forums, share these videos on Reddit… do what you can to generate interest in your product.
People are naturally going to be interested if you’re creating a video series demonstrating off-page SEO that is different from anything else they’ve seen before and which is also very helpful to people who are looking for it.
Benefits of Off-Page SEO
7 Top Benefits of Off-Page SEO
If you’re like most people, you might be picturing yourself looking up long-tail keyword phrases on search engines.
While doing so can be beneficial to your website, there are other types of off-page SEO that should also be considered.
If you want to improve your search engine rankings and generate more leads from your business website.
These seven top benefits of off-page SEO will provide you with all the information you need to successfully start making use of this strategy in your business.
Benefit 1: Brand awareness
Successful off-page SEO helps generate awareness of your brand and its value proposition, which can lead to a higher number of customers.
The better you are at positioning yourself in relation to your competitors and delivering your message through search engine optimization campaigns, the greater people’s awareness will be.
This translates into more traffic to your website as potential customers become aware that you exist.
There are very few businesses that don’t benefit from increased brand awareness.
Benefit 2: Search Engine Ranking Boost
The second benefit of off-page SEO is that it can improve your search engine ranking and overall site traffic.
By building links to your content, you show search engines that others are interested in what you have to say.
These sites will be some of your best assets when it comes to getting people interested in your product or service, which is especially important if you’re just starting out in a new niche.
Building connections with industry influencers can help bring new customers to your site, thereby improving its traffic overall.
Benefit 3: Increased Traffic
While on-page SEO helps us rank well in search engines, off-page SEO makes sure that once we’re there, users stay on our website and interact with our content.
People are naturally more inclined to spend time on websites that appear at or near the top of search engine results pages (SERPs).
When they land on one they like, they click around and become acquainted with what you have to offer.
A great way to boost our SERP placement is by building links from quality websites in relevant industries.
Benefit 4: Easy To Maintain In The Long Run
Compared to on-page SEO, off-page optimization is easier to maintain over time.
You just need to make sure that your backlinks are still relevant and come from a wide variety of sources—that’s about it.
With on-page optimization, you have to constantly check for new changes and tweak your website accordingly.
Off-page optimization might not provide as much of an immediate boost as other SEO strategies;
But in my opinion, there’s no better way to build a long-term organic foundation for your business or organization.
It isn’t easy or cheap, but when implemented correctly, it can help ensure future growth even after competitors change their tactics or try to outspend you with PPC ads.
Benefit 5: Better Conversion Rates
Improving your off-page SEO efforts can also have a positive impact on your website’s conversion rates.
If you find that visitors are arriving at your site and taking action, it could be because you’re getting more inbound links from other relevant sites.
Visitors who arrive on a site that has been well optimized for search engines are more likely to trust it, and so will buy products or make appointments for services.
Benefit 6: Higher Rankings Than On-Page SEO
While on-page SEO helps you rank for a given keyword, off-page SEO helps you rank for a word or phrase that has nothing to do with your website.
For example, if I ranked for Chicago lawyers that would be on-page optimization.
But if I ranked for best Chicago divorce attorney (which is completely off my website) that would be off-page optimization.
Benefit 7: Improved Customer Satisfaction
Customer satisfaction is directly tied to search engine rankings, so improving your rankings means that you improve customer satisfaction.
Not only will customers be more satisfied because they can easily find what they’re looking for when they use search engines like Google and Bing!
But increased rankings also means increased trust in your brand.
Customers who come to trust your business are likely to become repeat customers or even loyal advocates.
As a result, improved rankings mean long-term success for your company.
Concluding the Benefits of Off-Page SEO;
Although your site’s focus will be on on-page SEO, there are many benefits to off-page SEO.
If you want to rank highly in search results!
But don’t have a big budget for advertising and social media marketing, then it’s worth investing time into off-page SEO.
An Overall Conclusion;
It’s cute easy. In fact, Off-Page SEO is easier to optimize than On-Page SEO.
That being said, there are some key takeaways that you should follow to guarantee better results from your Off-Page efforts.
The first thing to remember is that Linking Out isn’t always a good idea.
If your website has a low Page Rank or if your overall site authority isn’t too high.
Don’t try to spread yourself thin by linking out on an every page basis.
Focus on building quality links instead of quantity ones.
Feel free to share it with anyone who you think might benefit from it!
And don’t forget to let us know if you have any suggestions on what we can improve!
- On-Page SEO and Off-Page SEO Difference
- How Can I Promote My Website on Google For Free?
- Why On-Page SEO is Important
- How Can I Get Free Backlinks?
- How To Create Backlinks Step-By-Step
- How Does SEO Improve Backlinks?