How Can I Promote My Website on Google For Free?

Search engine optimization (SEO) can be a time-consuming, arduous process. 

If you’re new to SEO or don’t have much time, here are some effective tactics that you can use to Promote Your Website on Google for free right away: 

1. Include a descriptive title and meta description tag in each of your web pages; 

2. Use your keyword phrase in a natural way within your text, but don’t overdo it; 

3. Write unique content for every page of your website; etc

 

12 Free Ways to Promote Your Website on Google

In today’s highly competitive internet market, if you don’t have a strong online presence, it’s difficult to survive. 

That’s why marketing your website on Google, arguably the world’s most popular search engine, is an essential part of any business strategy. 

Google has plenty of paid advertising options that can help you boost your website in search results and drive more customers to your business.

There are also several free ways to promote your website on Google for free as discussed in this blog post.

 

Below are 12 Free Ways To Promote Your Website on Google.

1) Utilize keywords

Keywords are what’s used by search engines such as Google and Bing when they rank websites.

So using these keywords in your title and throughout your text is critical to rank on google page 1.

While some people advise against stuffing keywords in an attempt to manipulate search engine rankings.

There’s no reason not to use them when it comes to optimizing your pages for search engine success. 

What you don’t want to do is make keyword stuffing obvious—use synonyms and secondary keywords that describe your business. 

For example, instead of putting cheap lamps online in your headline.

Try something more catchy like You can get quality lamps from any store at affordable prices! 

You get a little SEO bump from using cheap lamps vs.

Therefore utilizing keywords is a great way to promote your website on Google for free.

2) Use Google tools

Use all of Google’s free tools to promote your websites on Google for free, like AdWords and Analytics.

Having a website is great, but it’s meaningless if nobody can find it. 

Make sure your site is found online by creating an optimized AdWords campaign and tracking its effectiveness with Google Analytics. 

If you already have a successful website, you can even create remarketing lists in AdWords.

So you only pay for ads when someone who visited your site later searches for keywords related to what you offer.

3) Acquire High-Quality Dofollow BackLinks

A powerful way to promote your website and gain an advantage over your competitors is through High-Quality Dofollow BackLinks

This means getting other websites to link back to yours, which sends a signal that you have something valuable for people.

The first thing you’ll want to do is start by doing some research on how you can get other websites (or blogs) interested in linking with yours. 

It might take time to develop relationships with other bloggers.

Or online publishers who will be willing to exchange incoming links, but it’s an essential step. 

And remember—just because someone isn’t linking back doesn’t mean they aren’t interested in working with you; outreach takes time!

4) Create blog posts with keyword-rich headlines

One of the best ways to promote your website on Google for free is by sharing it with other bloggers and influencers.

A great way to get these people’s attention is by creating unique and keyword-rich headlines. 

Think of different synonyms or keywords that people might search for when they want information about a certain topic, then use those terms in your post title. 

If you do it right, there’s a chance other bloggers will find your content through their readers and share it with their communities.

Plus, while writing posts using only keywords can be tempting, try to keep them at 50 per cent;

Otherwise, it could seem like you’re trying too hard. 

We don’t need any more unnatural sounding headlines.

(e.g., 6 Best Powerful Health Foods: How Eating This Food Can Help You Feel Better Quickly!).

What does influential mean?

That’s not clear until we read further down—which isn’t always ideal, as most readers don’t scroll down.

Keyword-rich headlines should be natural sounding and descriptive enough.

So that someone doesn’t have to go past 100 words before really understanding what your point is. 

Make sure to include a mix of long-tail and head terms.

And remember, your focus should be on keyword research tools such as

Rank Tracker

-and Google Trends, rather than search engines. 

Let them tell you which keywords people are searching for instead of looking at volume data from search engine results pages.

You’ll get much better insight into actual trends instead of random volumes that change day today.

5) Post Videos on YouTube

YouTube is one of those platforms that a lot of people seem to forget about for promoting your website on Google for free.

But it’s one of my favourite ways to boost your website’s search rankings and authority, especially if you create educational or informational videos. 

Once you publish a video, post it directly on your YouTube channel and then share it through all other social media platforms (Twitter, Facebook, etc.).

Afterwards, you can link back to your YouTube video from within your post. 

By doing so, every time someone clicks on your shared video, they will be directed to your original YouTube upload.

And in most cases, you don’t even have to pay for views! 

It doesn’t take much effort either—you simply have to have an active Youtube account.

And make sure that your privacy settings are set so that anyone can view any of your content.

 

6) Put your website products to Google shopping

Placing your products on Google Shopping can help drive traffic and sales by increasing visibility in search results.

To add your products, you’ll need a professional, high-quality product feed that includes information about your products, including price, availability and sale status. 

As soon as you’ve created a feed, submit it to all relevant shopping engines using a tool like Google Merchant Center.

If you don’t know how to create a feed or what to include, enlist an expert or work with an eCommerce platform that offers these services. 

Keep track of where you added your products so that you can follow up later.

—They may notify you when they have indexed new listings from your site (it usually takes up to 2 weeks for indexing).

7) Write optimized meta descriptions

Meta descriptions aren’t used in search rankings, but they do appear under your page title in search results. 

Here are a few ways you can use them to get more traffic from search engines: 

* Use each meta description as an ad for one of your products or services.

When users click through from a search result, you capture their attention immediately by using relevant and detailed ad copy.  

Don’t forget to include a call-to-action (e.g., Buy now!) that gets people to click over to your site without adding any extra words. 

* Include important keywords—but not too many—within your meta descriptions so that you rank for certain terms within search results.

8) Add keywords in image alt tags

The image alt tag is a required field for every image that is uploaded, and it can be used by you as an SEO tool. 

An image alt tag (or alt text) describes what your image shows.

In case a visitor to your website has turned off images in their browser, or if they are using screen reader applications. 

By using keywords here, you’re helping tell search engines that your page is relevant to those terms.

You’ll also want to make sure your image filenames reflect keywords and phrases related to its content. 

For example, a picture of my dog Brutus sitting in my office would have a filename like Brutus-in-office-300×225.jpg—it sounds simple but gets overlooked frequently!

9) Include keywords in Facebook posts

Not only are you getting in front of a different audience, but Facebook rewards posts that contain specific keywords with better engagement. 

Make sure you’re using words relevant to your industry and clients.

For example, if you run a gardening business, then including vegetable garden or flower bed planting will get more eyes on your post. 

As another tip, consider including trending hashtags from Twitter-like #garden.

These can be highly effective for your SEO campaign because they display current topics that include many search terms.

But again, make sure it’s relevant: #garden is appropriate; #gardening isn’t—it’s too vague.

This is a great way to promote your website on Google for free.

10) Make sure your content is highly visible online

There are lots of ways to promote your website on Google for free and to make sure your content is visible online.

You can use social media, press releases, interviews and infographics. 

To reach a wider audience you could also start a YouTube channel.

All content must fit in with your company profile and brand image so that it adds value for potential customers. 

In addition, you should know what keyword phrases customers are looking for.

When they want more information about your products or services so that you can rank higher in search results. 

The most common search engines such as Bing, Yahoo! and Google each have their ranking factors.

To get your page ranked highly on these different engines takes a little research into which ones will help give you an edge over competitors in local searches, etc.

You may need to be prepared to pay if advertising methods don’t work out or if competition is fierce.

11) Google Ads coupon

If you’re new to marketing, consider setting up a free ad campaign on Google Ads.

Google Ads is a relatively easy platform to use, and it allows you a lot of freedom in terms of budget and targeting options.

It’s also completely free: All you need is a valid credit card, and you can get started right away!

There are two ways to create an ad on Google Ads: 

You can do so by creating an AdWords account or through your Google My Business (GMB) dashboard.

Both approaches will take roughly 20 minutes from start to finish; 

However, if you have yet to create a GMB listing for your business website.

Then it might be worth investing some time in that first before diving into the free google promotion.

12) Google My Business Page

An easy and free way to promote your business is by using your local GMB (Google My Business) page.

This will allow you to add photos, customer reviews, events, and more. 

Plus, it’s all connected with Google Maps.

So if people search for the best restaurants in San Francisco and see that you’re listed as a top-rated business nearby, they might visit your website directly from there. 

This is free—all you need is a Google account! just Sign up.

Then head over to your chosen city/town or business area map and enter your address (if it’s already been claimed, click on See More Details).

If not, click Claim A New Location.

Fill out your business information and save it. Congrats!

 

 Other Ways to Get Free Advertising 

There are many other ways to get free advertising and exposure that don’t revolve around search engines. 

Some of these are:

-Writing articles for publications,

-making videos and posting them on TikTok or other sites,

-writing a press release and distributing it via PRWeb, etc. 

Look into your options!

If you want people to know about your product, service, or website.

You can’t expect them to stumble upon it while they’re searching for something else—you have to go out there and let them know it exists. 

When you start promoting what you do online regularly and consistently, you can create name recognition for yourself through your industry.

 

Conclusion 

Most website owners want to know how they can promote their website for on Google for free. 

There are a lot of tactics you can use that will boost your visibility in search results without spending a dime.

The challenge is knowing which ones work, and which ones don’t.

Here are 12 strategies you can try now—today—to start promoting your site for free.

Feel free to comment on anything relevant you think we left out, thanks.

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