A good marketing dashboard is what?

Marketing dashboards are extremely helpful.

And this is because they allow you to track the performance of your marketing campaigns over time, across different channels. 

If your dashboard does not offer the metrics you need to make data-driven decisions.

Then it is not very useful at all. 

And with that in mind, here are six attributes you should look for when evaluating a good marketing dashboard before buying it.

 

A Good Marketing Dashboard is What?

A good dashboard is a key to keeping your marketing operations running smoothly. 

But what makes a good marketing dashboard? 

6 Attributes of a Good Marketing Dashboard:

1. Clear and concise data visualizations

Data visualization is the procedure of illustrating data in a graphical form. 

By visualizing your data, you can make it easier to understand and identify trends and patterns.

A good marketing dashboard should be with clear and concise data visualization. 

So you can quickly see what’s working and what’s not.

And this will help you to track your marketing campaigns more easily and effectively. 

It will also help you to make better decisions when it comes to your marketing efforts.

2. Actionable insights that help you make smarter decisions

A good marketing dashboard should provide actionable insights that will help you make smarter decisions about your marketing campaigns.

It should include data on your website traffic, leads, conversions, email click-through rates, social media engagement, and more. 

And with all this data at your fingertips.

You can make informed decisions about where to focus your efforts and allocate resources.

A dashboard is a great way to get an overall view of your marketing performance at a glance. 

But if your marketing dashboard is not actionable, it is not good.

3. Easy-to-use interface that makes data analysis quick and easy.

A good marketing dashboard should be an easy-to-use interface that makes data analysis quick and easy.

It should provide you with all the information you need to make strategic decisions about your marketing campaigns.

The best marketing dashboards like Dashthis come with a wide range of built-in analytics.

And this allows you to track your website traffic, email open rates, social media engagement, and more. 

They also provide access to real-time data, so you can see how your campaigns are performing in real-time. 

Additionally, your dashboard should be updated regularly with the latest information on your campaigns.

So you can track their progress and make changes as needed.

4. Customizable to meet your specific needs

A good marketing dashboard should be customizable to meet your specific needs so that you can track the data most important to you.

 Many businesses struggle to find marketing data and make sense of it all. 

Once you have the data, you need to be able to track your progress and figure out where to allocate your resources. 

And this is why having a customizable marketing dashboard is so important.

5. Integrates with other tools and platforms you use

 A good marketing dashboard should do more than give you a high-level view of your campaigns and performance. 

It should integrate with the other tools and platforms you use to run your business. 

That way, you can get a complete picture of how your marketing is performing and make better decisions about where to focus your efforts.

NOTE:

We recommend Dashthis DIGITAL MARKETING REPORTING DASHBOARD SOFTWARE which has good marketing dashboards.

Dashthis is a powerful yet simple to use and easy to customize marketing dashboard software. 

And with Dashthis all your marketing data is at your fingertips in an attractive and easy-to-read format.

CLICK HERE FOR 10 FREE Dashboards for 15 Days:

6. Right metrics

A good marketing dashboard should have the right metrics.

And the more data you track, the better informed your decisions will be.

However, not all metrics are created equal. 

 

Here are the 7 most important marketing metrics that you should track:

1] Marketing Spend

One of the most important marketing metrics you should track in your marketing dashboard is marketing spend. 

This metric will help you determine how much money you have spent on your marketing campaigns.

And how much money you have earned from those campaigns.

2] Website Traffic

Another crucial marketing metric that you should track is website traffic.

This metric will help you determine how many people are visiting your website.

And how many of those people are converting into customers?

3] leads

Another crucial marketing metric is that you should track leads.

Leads are potential customers who have shown interest in your product or service. 

They may have filled out a form on your website, subscribed to your email list, or downloaded one of your ebooks or white papers. 

Leads can be incredibly valuable to businesses.

This is because they represent individuals who are already interested in what you have to offer. 

And like lead tracking should be a top priority for any business owner or marketer.

4] Conversion rate

Another crucial marketing metric that you should track is Conversion rate.

Conversion rate is the proportion of visitors to your site who purchase the product.

And such as filling out a form or clicking a link to buy a product.

So many factors influence conversion rate, including the design of your site, the offer you make and the copy on your pages. 

But traffic quality is an important factor.

If you are getting a lot of traffic from people who are not interested in what you have to offer, your conversion rate will be low. 

But if you are getting traffic from people who are interested in what you have to offer, your conversion rate will be high.

And that’s why it is important to track both your traffic and your conversion rate. 

So by tracking these two metrics.

You can determine which marketing channels generate the best leads and which ones need improvement.

5] customer retention rate

Another crucial marketing metric that you should track is customer retention rate.

Retention rate measures how many customers you have retained from your customer base. 

And it is a key metric that helps to gauge the overall business health and its marketing efforts.

A high retention rate indicates that you are doing something right with your marketing.

And how happy your customers are with your products or services. 

Conversely, a low retention rate may indicate that you need to revamp your marketing strategy.

Or that your products or services are not meeting the customer’s needs.

6] Customer lifetime value

Another crucial marketing metric that you should track is customer lifetime value.

Customer lifetime value (CLV) measures how much profit a customer generates for your company for their relationship with you. 

And it includes all the transactions a customer has with your company, both now and in the future.

If you want to grow your business, you need to focus on increasing your CLV.

7] social media followers/engagement

Another crucial marketing metric that you should track is social media followers/engagement.

Social media follower tracking is tracking the number of social media followers you have and measuring their engagement levels. 

This data can help you determine whether your social media campaigns are successful and whether you need to make any changes.

 

Conclusion 

What makes a good marketing dashboard can be different for each business. 

However, several key factors ensure it is effective. 

Firstly, a good marketing dashboard should be specific to the business needs. 

And it should also be easy to use and understand so that employees can quickly get the information they need. 

Additionally, a good marketing dashboard should be updated regularly with accurate data.

And this ensures that decision-makers have the most up-to-date information possible.

NOTE:

We recommend Dashthis DIGITAL MARKETING REPORTING DASHBOARD SOFTWARE which has good marketing dashboards.

Dashthis is a powerful yet simple to use and easy to customize marketing dashboard software. 

And with Dashthis all your marketing data is at your fingertips in an attractive and easy-to-read format.

CLICK HERE FOR 10 FREE Dashboards for 15 Days:

 

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